GM’s Cadillac brand sold 30,061 vehicles globally in September, an increase of 22%. This is the fourth consecutive month of double-digit increases for Cadillac, the last three of which topped 20%.
Virtually all of the increase came from China (12,539 sold or +63%) and the United Sates (15,368 or 1%). Along with Canada (1,264 or 8%), these three markets comprise 97% – yes 97% – of total Cadillac sales.
In the EU – home of the German luxury car powerhouses Audi, BMW, Mercedes-Benz, Porsche – Cadillac sold 167 cars and crossovers. Cadillac might report global sales results, but it is a regional brand. However, Cadillac average transaction prices topped $53,000 per unit at the end of September, according to J.D. Power Information Network.
Both the XT5 crossover and the CT6 prestige sedan reached their highest sales since launch earlier this year. Now the brand’s top-selling product line, XT5 sold 9,421 units in September, or +10.5% above the month prior. CT6 sales grew 19.9% at 2,242 compared to the previous month.
“Our results show Cadillac is earning growth through a disciplined strategy built on a foundation of product substance,” said Cadillac President Johan de Nysschen. “Both products launched this year continue to gain momentum, as we elevate all aspects of our business to a more premium position globally.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
