BMW (XETRA: BMWG.DE) said today that it is celebrating production of its one-millionth BMW M vehicle. The milestone vehicle, a BMW M3 with BMW Individual Fire Orange III special paintwork, manufactured at BMW Group Plant Munich, was presented by Peter Weber, head of BMW Group Plant Munich, to Franciscus van Meel, CEO of BMW M GmbH, as part of an internal ceremony.

“BMW M combines road and racetrack capabilities with everyday practicality,” said Franciscus van Meel. “The one-millionth BMW M vehicle shows that these values are still very much appreciated by our customers, 40 years after the market launch of the first BMW M3. This motivates us to continuously develop our BMW M high-performance vehicle portfolio based on BMW M Neue Klasse technology, including fully-electric models, in line with our core brand promise.”

With production of the one-millionth BMW M vehicle, BMW Group Plant Munich is highlighting its key role in the future of the BMW M brand. As the BMW Group’s main plant, the site combines a long tradition of building sporty BMW models with the transformation towards electromobility.