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BMW M (XETRA: BMWG.DE) said today that it is celebrating production of its one-millionth BMW M vehicle. The milestone vehicle, a BMW M3 with BMW Individual Fire Orange III special paintwork, manufactured at BMW Group Plant Munich, was presented by Peter Weber, head of BMW Group Plant Munich, to Franciscus van Meel, CEO of BMW M GmbH, as part of an internal ceremony.*
“BMW M combines road and racetrack capabilities with everyday practicality,” said Franciscus van Meel. “The one-millionth BMW M vehicle shows that these values are still very much appreciated by our customers, 40 years after the market launch of the first BMW M3. This motivates us to continuously develop our BMW M high-performance vehicle portfolio based on BMW M Neue Klasse technology, including fully-electric models, in line with our core brand promise.”
With production of the one-millionth BMW M vehicle, BMW Group Plant Munich is highlighting its key role in the future of the BMW M brand. As the BMW Group’s main plant, the site combines a long tradition of building sporty BMW models with the transformation towards electromobility.
“The BMW M3 has close ties to the BMW Group’s main plant in Munich,” said Peter Weber. “We are delighted that we will also be producing the first fully-electric BMW M3 here in Munich. BMW M has a special emotional significance for our associates here – so we are especially proud to be actively shaping the future of this icon.”
The high-performance model will be manufactured exclusively at the BMW Group’s main plant, which has been producing for more than 100 years. Production of the current BMW M3 generation got underway in Munich back in 2020. The BMW Group is investing ~€650 million in transforming Plant Munich into a production site exclusively for fully-electric vehicles.
“The future production of the fully-electric BMW M3 also signals a commitment to the BMW Group’s historic home base and underlines the site’s strategic role within the company’s global production network,” BMW said in a release.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Milestones – One Million BMW Ms at Plant Munich
Click for more.
BMW M (XETRA: BMWG.DE) said today that it is celebrating production of its one-millionth BMW M vehicle. The milestone vehicle, a BMW M3 with BMW Individual Fire Orange III special paintwork, manufactured at BMW Group Plant Munich, was presented by Peter Weber, head of BMW Group Plant Munich, to Franciscus van Meel, CEO of BMW M GmbH, as part of an internal ceremony.*
“BMW M combines road and racetrack capabilities with everyday practicality,” said Franciscus van Meel. “The one-millionth BMW M vehicle shows that these values are still very much appreciated by our customers, 40 years after the market launch of the first BMW M3. This motivates us to continuously develop our BMW M high-performance vehicle portfolio based on BMW M Neue Klasse technology, including fully-electric models, in line with our core brand promise.”
With production of the one-millionth BMW M vehicle, BMW Group Plant Munich is highlighting its key role in the future of the BMW M brand. As the BMW Group’s main plant, the site combines a long tradition of building sporty BMW models with the transformation towards electromobility.
“The BMW M3 has close ties to the BMW Group’s main plant in Munich,” said Peter Weber. “We are delighted that we will also be producing the first fully-electric BMW M3 here in Munich. BMW M has a special emotional significance for our associates here – so we are especially proud to be actively shaping the future of this icon.”
The high-performance model will be manufactured exclusively at the BMW Group’s main plant, which has been producing for more than 100 years. Production of the current BMW M3 generation got underway in Munich back in 2020. The BMW Group is investing ~€650 million in transforming Plant Munich into a production site exclusively for fully-electric vehicles.
“The future production of the fully-electric BMW M3 also signals a commitment to the BMW Group’s historic home base and underlines the site’s strategic role within the company’s global production network,” BMW said in a release.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.