Nissan Canada Head Retires, Prompting Changes in the Americas

AutoInformed.com

Presumably, Christian Meunier speaks Canadian – French and English-like, and Manuel De La Guardia speaks Portuguese.

Nissan today announced that Allen Childs will retire as president, Nissan Canada, following two decades with the company. He will be replaced by Christian Meunier, currently president of Brazil, who will become president of Nissan’s third largest market in the Americas. Both changes are effective 1 January 2013.

Childs’ career included positions in regional operations, dealer operations, parts & service and marketing. In 2002, he became vice president, Canada sales before returning to North America (NNA) in 2006 as vice president, parts and service. Named president of Nissan Canada in 2010, Childs led team trying to improve performance of the dealer network and to increase market share. 

Meunier joined Nissan Europe in 2002 as general manager, sales & fleet and has held a variety of positions including vice president, sales in Europe and vice president, marketing at NNA where he established a strategy for interactive marketing and a model-line marketing process. In his current role, he has overseen an expansion of Nissan’s dealer network in Brazil; as it became Brazil’s fastest-growing brand last year from a small base.

Manuel De La Guardia, currently managing director, Nissan Iberia, will become vice president, sales and marketing, Nissan Brazil, effective 1 January 2013. De La Guardia joined Nissan Iberia in 2007 as network general manager. Under his leadership, Nissan Iberia experienced continuous growth with Nissan becoming the first Asian brand within the Spanish market to reach the eighth position in the Top 10 sales. Manuel also is said to have enhanced the dealer network, improving brand presence in strategic areas, which successfully contributed to increased market share.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
This entry was posted in auto news, people and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *