General Motors to Invest €4 Billion in Loss-Making Opel

Autoinformed.com

There is no end in sight for GM’s losses in Europe as the EU crisis continues.

General Motors will invest €4 billion ($5.2 b) in Germany and Europe through 2016. Through 2016, Opel will introduce 23 new models and 13 new powertrains. The announcement came today as the GM Board met in Rüsselsheim just weeks after IG Metall union members of Adam Opel AG in Bochum voted more than 3:1 against a revised labor agreement that would have offered their location some long-term jobs while cutting others. GM’s other German locations – Eisenach, Kaiserslautern and Rüsselsheim – have approved the plan.

GM has lost more than $18 billion in Europe since 1999, including $1.8 billion in 2012. GM also wrote down more than $5 billion in assets in the Eurozone, and it wrote off more than half the value of its PSA Citroën stock (-$220 million) acquired latest year in what GM said at the time was a collaboration that would, eventually, save billions. Nothing was new in today’s speeches.

Successive GM restructuring plans have failed to stop the oceans of red ink. GM has repeatedly promised to break even in Europe by mid-decade, a prospect that appears laughable, given the ongoing EU crisis.

“As a global automotive company GM needs a strong presence in Europe – in terms of design and development as well as manufacturing and sales,” said Dan Akerson, Chairman and CEO of GM, at a press briefing at Adam Opel Haus. “Opel is a key to our success and enjoys its parent company’s full support.”

In addition to Akerson, Opel CEO Karl-Thomas Neumann, Supervisory Board Chairman Steve Girsky and Works Council Chairman Dr. Wolfgang Schäfer-Klug also spoke at today’s press conference in Rüsselsheim.

“This Board has once again made very clear that our 10-year plan Drive!2022, that foresees our return to profitability by the middle of the decade, has our parent company’s complete support,” said Karl-Thomas Neumann.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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