Cars Get Smaller, but Luxury Interiors can Compensate

AutoInformed.com

Lear Aventino leather allows perforation, embossing, laser etching and printing.

A new line of automotive fabric and leather material from Lear Corporation recently debuted at the Fillmore Detroit Theater at an industrial event with live models and new car seats, all clad in the accoutrements. It was the latest indication that the auto industry is clawing its way back from the Great Recession of President George W. Bush.

While not as ‘over the top’ as a Paris or New York fashion show, the luxury presentation foreshadowed interior design trends that will appear in a couple of years and be available for a much larger audience. Moreover, unlike the fashion industry’s use of exotic hides and materials in clothing and accessories that come from endangered species that the socially repugnant super-rich then flaunt, automakers are using byproducts of animals raised for food – recycling at its best.

As automakers scramble to meet new fuel efficiency and CO2 regulations, this will require the downsizing of vehicles. In order to escape what Henry Ford II described as “small cars, small profits,” interiors are being enriched with increasingly sophisticated and expensive materials.

Lear’s new luxury leather and fabric collection has what are arguably innovations that include customization through secondary processes, such as special perforation, embossing, laser etching and printing. New light leather color choices have dye transfer prevention and greater cleaning capability.

Textiles have more spill protection and greater resistance against staining, mildew, dust, and bacteria, which in theory improves overall vehicle air quality, reduces static electricity and absorbs smoke odor. Even weight reduction is included in materials for low wear areas. Many of the new designs are a product of Lear’s integration of Guilford Performance Textiles in 2012.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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