Doberhuahua has a cameo by Sarah McLachlan.
Audi of America today released the full 60-second version of its so-called big game spot on the brand’s YouTube channel. Designed to sell the Audi A3 compact car, the Super Bowl ad called “Doberhuahua,” is supposed to be a take on how when people compromise, things go wrong.
We are not amused at the latest German attempt at humor, which will send animal rights activists into orbit.
The commercial will air on during the February 2 Super Bowl during the first in-game break after the 3rd quarter kickoff, in the final position of the advertising break. San Francisco-based Venables Bell & Partners created the spot.
“Doberhuahua” follows a young couple in their hunt for the perfect dog. When they cannot decide what breed to choose – a cute Chihuahua or a slobbering Doberman pinscher – the pet storeowner suggests they comprise and blend the two breeds. The Doberhuahua takes over the city, generally wreaking havoc.
“Doberhuahua” has a cameo by musician Sarah McLachlan. The singer-songwriter is presented in what is supposed to be a humorous take on her animal rights PSA, this time, singing for the troubled Doberhuahua. McLachlan also starred in a teaser for the brand’s game day spot last week.
The tiny – 175-iches overall length – A3 sedan goes on sale in the spring of 2014 starting at a base MSRP of $29,900 but moving quickly higher fr0m there. It will be joined later in the fall of 2014 by the A3 Cabriolet, A3 TDI diesel sedan, a performance S3 sedan and in early 2015, the A3 Sportback plug-in hybrid (PHEV).
Audi boasts that it has delivered highly rated and innovative big game campaigns. Last year, it posted its game day spot, “Prom,” to its You Tube page along with three alternate endings prior to the game and allowed viewers to choose how they wanted the ad to end. In 2012, Audi’s spot “Vampire Party” the brand’s signature LED headlight technology. In 2011, Audi’s “Release the Hounds,” featuring the Audi A8 and a cameo by Kenny G, became the first game day spot in history to use a Twitter hashtag. To view past Audi spots, go to YouTube.com/AudiofAmerica.
