Kia K900 Fishburne ad is in your face like all advertising. If this sells cars is another matter.
Kia said in Korea today that Super Bowl viewers will be introduced to its first-ever luxury sedan in new campaign starring Laurence Fishburne in his role from The Matrix trilogy.
What is called a diverse campaign will see Morpheus challenging preconceived notions to a side of luxury “never seen before,” for the new 2015 K900 rear-drive sedan on sale in the U.S. this spring.
The 60-second spot, dubbed “The Truth” spot is scheduled to air in the third quarter followed by a phased rollout of additional elements, including broadcast, cinema, digital, print, experiential, social media and CRM components.
Before and after the Super Bowl, the campaign created by David&Goliath, Kia Motor America’s advertising agency of record – will use TV, cinema, digital, print, experiential, social media and CRM components, all drawing heavily on imagery and ideas from the films, including levitating cars, authentic costumes and props, as well as a recreation of the white environment of “The Construct.” In the extended 90-second cut available for viewing at www.kia.com/K900-superbowl, the K900’s presence bends the spoon of a woman in a red dress.
Offered with a V6 or a V8 engine, the KIA K900 comes with a three-year, 37,500-mile complimentary scheduled maintenance program. Covering the first five service visits, the complimentary scheduled maintenance program is available to customers who either purchase or lease a new 2015 K900 and complete the maintenance work for their vehicle at participating Kia retailers. As an added benefit, K900 customers may use a Cadenza or K900 loan vehicle during their service visit. A no-cost scheduled maintenance program, which excludes wear and tear items such as tires and brakes, complements Kia’s 10-year/100,000 mile new-car warranty and Roadside Assistance program.
