Toyota Abandoning California for Texas

In what’s a clear cost-cutting move, Toyota is moving its North American operations from Torrance, California to a compound in Plano, Texas, which is close to Dallas. During the next three years, Toyota’s three separate North American headquarters for manufacturing, sales and marketing, and corporate operations will relocate to Plano. Toyota’s North American finance operation also plans to move its headquarters to the new location. Altogether, these moves will affect approximately 4,000 employees in what is the biggest change in Toyota’s 50-year history in the U.S.

This mirrors a similar cost-cutting move by Nissan when it left California for Tennessee in 2006 with the help of huge taxpayer subsidies – almost $200 from the then Democratic Governor. It also begs the question how long Honda and Mazda will keep their headquarters in California. My favorite road sign in the U.S. – Texas’s “Drive Friendly” could be edited to say “tax friendly.”

With an 8.84% corporate tax rate in California, in addition to the highest income tax rates in the U.S. on personal income, there is an economic rationale behind the move. In November of 2012 after the passage of Proposition 30, California’s income tax rates have reached a breathtaking maximum rate of 13.3%. Individuals start with a 6% rate at $27,898 and an 8% rate at $38,727 leading to 10.3% on taxable income between $250,001 and 300,000, then 1.3% on taxable income between $300,001 and $500,000. It climbs to 12.3% on taxable income between $500,001 and $1,000,000 and 13.3% on taxable income of $1,000,001 and above.

In a statement, Toyota said that the majority of affected employees would not move until construction of the new headquarters is completed in late 2016 or early 2017. Toyota Financial Services (TFS) is not expected to transition to Plano from its current headquarters in Torrance, Calif., until 2017, which affects about 1,000 employees.

Jim Lentz, named as Toyota’s first chief executive officer for the North America Region in 2013, said: “With our major North American business affiliates and leaders together in one location for the first time, we will be better equipped to speed decision making, share best practices, and leverage the combined strength of our employees.”

After moving from its existing headquarters, Toyota will continue to have approximately 2,300 employees in California and 8,200 employees in Kentucky. This includes 750 new jobs being added in Kentucky for production of the Lexus ES, which begins in 2015. Toyota will also continue to maintain offices in the New York City area and Washington, DC.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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