In June, a Canadian group left Munich on a trip across Europe in new M3 and M4 models. The cars were then shipped back to their owners.
While a record number of new car buyers took delivery of their new BMW at BMW Welt in Munich, they largely come from Germany at about 90%. Since the museum complex opened in 2007, a growing number of customers show up looking for the keys of their purchase.
During 2014, BMW Welt set a new record of 22,500 vehicle-deliveries. Delivery of the first of BMW’s new electric vehicles debuted this year, with 31 BMW i3s and 35 BMW i8s handed over.
Between 80 and 120 vehicle deliveries take place at the BMW Welt every day, with up to 160 deliveries at peak times.
Many of drivers bring their families, collect their new BMW and then drive straight to Italy or Austria for a vacation, before heading for home. One in ten come from the U.S. or Canada. In June of this year, a group of Canadians departed from Munich on a trip across Europe in their new BMW M3 Sedans and BMW M4 Coupés. At the end of the trip, the cars were shipped back to their owners.
Each customer receives personal attention for the day of delivery. Depending on interests, options range from a reception in the exclusive Premium Lounge to a tour of the main plant and the BMW Welt, to a visit to the BMW Museum. The emotional highlight of every visit, however, is the presentation of the new car: After a personalized one-and-a-half hour vehicle briefing from a specialist, customers receive the keys to their new car and get to drive their BMW for the first time in the BMW Welt delivery area.
The BMW Welt is sometimes surprises: Last year, the buyer of the 100,000th vehicle delivered won a DTM (German Touring Car Masters) weekend. The owners of the first five new BMW 2 Series Active Tourers delivered there were presented with framed design sketches.
“All BMW customers buying a new car have the option of collecting their vehicle at the BMW Welt – the heart of the brand. Many BMW customers and fans, often travelling from farther afield, take advantage of this opportunity to experience an unforgettable day,” said Helmut Käs, head of BMW Welt.
