The Honda HR-V selfie camera operates only when the vehicle is in park. Now, we just need to do the same for cell phones and web connectivity.
The Honda HR-V SLF model, due to go on sale in the U.S. this summer, allegedly, comes with 10 selfie cameras to capture every self-absorbed trivial moment, in addition to the multi-angle rearview camera that comes standard on all Honda vehicles.
Honda claims this is an important segment to address because one-third of all photos taken by people aged 18–24 are selfies, with more than one million selfies taken each day. This apparently is not an April Fools marketing joke, and if it is then it touches on the growing challenge facing automakers – why doesn’t my car act like an iPhone? Welcome to the connected generation.
The Honda CR-V is the best selling compact crossover in the U.S., which is now the largest segment having passed mi-size cars during the last year. It is also the fastest growing segment in the world. In the U.S. CR-V has been selling at more than 20,00 units a month. (See February US Sales Gains mostly from Trucks)
“Honda is embracing the selfie phenomenon and the creative, artistic sensibilities of millennials with this versatile, youthful trim model,” said Gazō Enjinia, HR-V brand manager at Honda.
“Cameras were already part of the all-new HR-V, used for lane departure warnings and the rear-view camera, so we found a way to incorporate more of them, based on the role of selfies in culture today. The selfie-camera option operates only when the vehicle is in park; when the vehicle is in drive, the cameras go back to their intended use.”
