New IBM Cloud Service for Automakers Debuts at IAA

IBM announced a new Cloud-based service at IAA in Frankfurt this week to help automakers use driver and vehicle data for predictive vehicle maintenance, real-time diagnostics on engine trouble, and to guide drivers to the most efficient traffic routes.

By 2020, it is estimated that 90% of new cars will be equipped with extensive connectivity services. Automakers are increasingly using so-called IoT solutions (Internet of Things – more industry gibberish) that help to, allegedly, to deliver data generated from cars directly to the cloud for near real-time analysis.

IBM’s Internet of Things (IoT) for automotive solution built on the recently announced IBM IoT Foundation, helps automotive manufacturers gather data from individual sensors that can be combined with other data for real-time analysis. The service provides driver, vehicle and environmental insights through analytics, using both vehicle and geolocation data collected in the car. It also delivers new insights from third party data such as from parking providers as well as an automotive manufacturer’s customer data and vehicle history. In short, this is Big Brother taken to the tenth power.

Automotive supplier Continental is using IBM MessageSight and IBM InfoSphere Streams, components of the IBM IoT for Automotive solution, to help manage complex data streams and apply analytics to its eHorizon solution, which allows vehicle electronics to anticipate road conditions using digital mapping and crowd sourced data.

According to industry consultancy Frost & Sullivan, among the auto OEMs GM seems to be leading the way with their own internal route with their own data centers along with their legacy OnStar system – introduced 15 years ago – now with 4G LTE connectivity.

However, it does not have much ability right now to deal with recalls. The GM Driver Assurance program is set up to understand component durability using OnStar’s embedded connectivity and cloud based servers, but is looking at three things – the battery, starter, and fuel pump. It identifies diagnostic trouble codes that show an irregularity on the functions of these that are transmitted back to GM’s OnStar cloud server. This off board algorithm processing, processing information in the cloud eliminates the need for on-board processing that requires high computational capacity.

GM is not only minimizing its cost here because of their in-house embedded expertise and cloud processing, but it is also supporting customers with proactive monitoring of the vehicle. This is GM’s distinct edge to reduce recall/warranty issues and improve the bottom-line going forward.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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