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BMW, Deezer Expand Audio Choices
No word on North American applications yet.
BMW and Deezer, an on-demand music streaming service, announced a new deal that enables direct access to music and spoken content from a BMW without a smartphone. The vehicle’s built-in SIM card connects to Deezer.
The BMW must be equipped with ConnectedDrive Services and the Navigation system Professional.
The first time that Online Entertainment is used, a user account is automatically created an email address is entered. You can log in with an existing Deezer account, allowing users to access all their created playlists.
There is no limit on either the number of tracks selected or the data volume required. Moreover, when traveling outside Germany – in France, Italy, the Netherlands, Spain or the UK – drivers have online access to everything the music services offer without incurring additional international fees or roaming charges.
Deezer is one of the major music providers with more than 35 million tracks in its library. It is available in more than 180 countries worldwide.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.