Compact automaker Mini had more shopper interest than any other automotive brand that advertised during last night’s Super Bowl when the Denver Broncos trounced the Carolina Hurricanes 24 to 10. The Acura NSX beat all other advertised car models, according to a real-time analysis of traffic at car shopping site Edmunds.com.
Mini led all brands in the annual Super Bowl traffic analysis with a 100% increase compared to average Sunday traffic levels to its make and model pages on Edmunds.com. Acura (+38%) came in second, followed by Fiat and Buick (+25% each).
Looking at models, Acura NSX (+661%) saw the largest traffic spike of any Super Bowl-advertised vehicle, followed by Buick Cascada (+532%) and Audi R8 (+473%). Caveat here: New and slightly-known vehicles that advertise during the Super Bowl are more likely to see the largest traffic increases because they usually start with a lower average baseline – statistics 101.
So-called “Lifts” are determined by comparing Super Bowl Sunday traffic to average Sunday mobile and desktop traffic to the make and model pages on the Edmunds website. Only brands and models that advertised during CBS’ Super Bowl 50 telecast were included in this analysis.
“Once again, the Super Bowl proved to have a huge impact with viewers, who immediately turned to their computers and mobile devices to learn more about these vehicles and brands,” says Edmunds.com Director of Industry Analysis Jessica Caldwell. “The game especially delivers as a compelling platform to spark interest in the most exciting vehicles in a brand’s lineup. That’s why it’s not surprising that attractive and sporty cars like the NSX, R8 and Cascada emerged with the biggest lifts on our site.”
