Jeep brand’s “Portraits” was named ADweek’s number one Super Bowl spot. “Giving viewers something thoughtful, and beautiful — with inspiring craft — can make a lasting impression at the circus of advertising’s biggest night,” said the trade publication.
The spot presented more than 60 curated images celebrating the past, recognizing the many people, faces and moments that have shaped the history of the brand beginning in 1941. The message was, “We don’t make Jeep, you do.”
The slide show of black-and-white photographs in the ad showed Jeep drivers ranging from mud-streaked G.I.s to Steve McQueen to Aretha Franklin. Other images had B.B King covered Duke Ellington’s “Jeep’s Blues.” Marilyn Monroe traveled in Jeep vehicles while entertaining the troops in the Korean War. George Speaker was a Jeep driver in World War II in Italy.
Edmunds.com has continued to monitor the vehicle brands and models that were advertised during last week’s Super Bowl 50 broadcast. A look at site traffic one week later (2/14/16) finds that MINI has emerged as a clear long-term winner over other makes and models, with the highest sustained lifts for its overall brand (+27%) and its MINI Cooper Clubman (+69%).