Cadillac today said would launch Cadillac House, a marketing exhibit that will be located on the ground floor of the company’s headquarters in New York City. This 12,000 square foot permanent space will open to the public on 2 June 2016. Cadillac said it will serve as a rotating location for events, vehicle exhibitions and partnerships with pioneering organizations, such as the Council of Fashion Designers of America (CFDA) and Visionaire.
Well, the last time AutoInformed checked, Cadillac is in the business of selling vehicles, and not well at that, instead of clothing or art exhibits.The once prominent brand is attempting to lift its image against far stronger ones of Audi BMW, Lexus, Mercedes-Benz and Porsche. Through April U.S. Cadillac sales at 46,869 are off -13.7%. BMW and Mercedes-Benz each sold of 111,000 vehicles.
“Cadillac has built its nearly 114-year history by being at the forefront of automotive design, technology and style,” said Uwe Ellinghaus, Cadillac Chief Marketing Officer. “With Cadillac House, we have an exciting opportunity to bring to life the brand’s unique passion and perspective for beyond the automotive space.”
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