Chevrolet announced today at the 2016 Country Music Association Festival that it is expanding its country music ties by teaming up with reigning CMA Entertainer of the Year Luke Bryan. He will work with Chevrolet as a brand ambassador on a variety of projects over the next three years,” including his participation during this year’s CMA Music Festival.
Since the debut of Bryan’s first album in 2007, Luke has placed 15 singles at No. 1 and sold nearly eight million albums with 30 million digital tracks from his five studio albums.
“Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” said Bryan. “If you were a Bryan, you drove a Chevy.
Chevrolet will also be a sponsor of Bryan’s Farm Tour. The 8th Annual Farm Tour is a multi-city publicity event in which Bryan stops in rural areas of the U.S., sets up stages on farmland and performs for thousands of fans. A portion of ticket proceeds are granted for local college scholarships via the Luke Bryan Farm Tour Scholarship, which is awarded to students from farming families within the communities the tour plays.
