Global Vehicle Sales Tracking at 92 Million

Global Light Vehic;e Sales - June 2016 - Courtesy LMC AutomotiveGlobal vehicle sales held steady with a third consecutive month at just under a 92 million annual rate. The European and Chinese markets held their positions as key aspects to sustained global volume, although softening in the US was evident. (See U.S. Auto Sales to Drop During 2016-2023?) the evenness of markets in Russia and Brazil has also continued.

According to preliminary data from LMC, the Chinese market remained robust with a selling rate just under 27 million units a year in June, the same as in May. However, the discrepancy between passenger vehicles and light commercial vehicles is ongoing, with PV sales increasing by~11%, while LCV sales declined by ~11% year-on-year during the first half of 2016.

After the UK’s Brexit vote (See ‘Bloody Hell,’ What Does Brexit do to Automakers?), the yuan has weakened against the US dollar, but Chinese stock indices have barely moved. Since the EU is China’s second largest export market – almost as large as its top export market, the US, –  China’s exports could be hurt by the ongoing Brexit consequences as they are struggling to recover from a deep slump. Increased global uncertainty could also hurt business and consumer confidence – and thus vehicle sales.

In Japan, the June selling rate of 4.7 million annually was unchanged from May. On a year-on-year basis, however, Mini Vehicle sales plummeted by 18%, likely by scandals over fuel efficiency (See  Nissan Buys 37% of Scandal-Beset Mitsubishi Motors for $2.2B). Non-Mini Vehicle sales posted a 3% gain. The Japanese government has decided to postpone a planned consumption tax hike to October 2019, amidst increased global uncertainty.

In South Korea, the selling rate as a record high of 2.1 million annually, likely ahead of the expiration of the temporary tax cut in June. In the wake of the UK’s Brexit vote, the central bank has cut interest rates and the government is planning to launch another round of tax incentives for vehicles, which should keep the market growing.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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