Wedding cars in the UK have traditionally been Jaguar, Rolls Royce and Bentley models or similar posh status symbols. However, according to Studio434, one of the UK’s largest collections of classic cars available to hire, there is a growing trend towards renting older, less traditional cars for tying the knot.
The company says it has a collection of wedding cars representing motoring over the past nine decades. Many more of these cars are now being rented out for bride and groom transport to and from the church (of England?). In recent months, the company has supplied a unique Aston Martin Lagonda “Wedge” and a Jensen Interceptor S Type for weddings. This could be reverse snobbery, of course, since they are rare and not inexpensive vehicles.
“We are detecting a growing trend and an increasing number of requests for a different type of wedding car,” said Studio434, General Manager, Luis Santos. “I think that today’s bride and groom are shunning traditional Rolls Royce and Bentley models for more unusual transport. We are able, of course, to offer very late Rolls Royce and Bentley models, including the Wraith, but it seems that today’s modern, soon to be married couple, really like the idea of arriving and leaving the church in a different, more personal and unusual form of transport.”
“Also, in certain circumstances, we have supplied the bride to be with the appropriate luxury mode of transport,” said Santos. (Something old, something new, something rented not borrowed, something blue?) For the bridegroom, exotica such as a Ferrari or Maserati are available.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
