Nissan dealerships in the US have teamed with Star Wars: Force for Change to host a toy drive benefiting the Toys for Tots organization on 17-18 December. Participating Nissan dealerships will collect unwrapped toys for distribution by Toys for Tots in time for the holidays.
A special sweepstakes is being offered during the weekend for a chance to win tickets, valued up to $20 total to “Rogue One: A Star Wars Story,” which is in theaters beginning on 16 December.*
“Nissan’s alliance with Lucasfilm and Star Wars reminds us that everybody has the choice to be a hero, and the holidays are a time when many children can benefit from the generosity of everyday heroes,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “This toy drive is a way of bringing the magic and excitement of Star Wars to kids, so that they may experience the joy of the holidays with a message of hope.”
Segments asking viewers to donate toys with Nissan will air on numerous ABC properties. Those spots include a special segment on ABC’s “Jimmy Kimmel Live” and ABC’s “Good Morning America.” The campaign also includes a “Go Rogue” celebrity vignette, starring Ken Jeong (of ABC’s “Dr. Ken”) and ESPN Monday Night Football analyst Charles Woodson, which will air in ABC’s eight Owned TV markets (New York, Los Angeles, Chicago, Philadelphia, Raleigh-Durham, Houston, San Francisco and Fresno), on numerous ABC-TV affiliates as well as during the “Heisman on ESPN” program.
*See full program rules and alternate forms of entry: CFAPromo.com/MovieTickets.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
