Hyundai Motor America reported total February sales of 48,333 units, a -9% decrease compared with the company’s record in February 2020. Retail sales were down -2%. Hyundai fleet sales were down -47%, representing 9% of total volume. February 2021 contained two fewer selling days and one fewer selling weekend than last year. On a daily selling rate basis, Hyundai total sales increased 1% and retail sales were up 9%. Retail SUV sales were up 8% and represented 69% of the total retail mix. Year-to-date Hyundai sold 91,727 vehicles compared to 95,757 ytd 2020, off – 4%.
Kia Corporation recorded total global sales of 210,177 units in February 2021, a 7% increase compared to the same month last year.
Kia’s SUV range led the company’s global sales with the Sportage and Seltos SUV models selling 26,790 and 26,619 units each, followed by the Rio subcompact sedan with 18,417 units. Kia Korea sales were 37,583 units, +31% from February 2020. This sharp increase was due to production disruptions that took place last year amid the Covid-19 pandemic, alongside this year’s sales of the Carnival minivan and K5 sedan models. Sales outside of Korea saw a 2.9% rise to 172,594 units, steered by the Sportage and Seltos SUV range, and the Rio sub-compact sedan.
Mazda North American Operations (MNAO) reported total February sales of 26,008 vehicles, a decrease of -8.4%compared to February 2020. Year-to-date sales totaled 51,267 vehicles, a decrease of -1.4%. With 24 selling days in February, compared to 26 the year prior, the company posted an increase of 0.7% on a Daily Selling Rate (DSR) basis.
MNAO Sales Highlights
- Sales of the CX-30 totaled 5,005 in February, an increase of 33.3% compared to February 2020.
- Sales of the CX-9 totaled 3,151 in February, an increase of 7.7% compared to February 2020.
- Sales of the MX-5 Miata totaled 836 vehicles, an increase of 3.6% compared to February 2020.
Mazda Motor de Mexico (MMdM) reported February sales of 4,240 vehicles, a decrease of -9.9% compared to February 2020.
Subaru of America sold 48,300 vehicle sales for February 2021, only a -6.6% decrease compared to a February sales record set in 2020 (51,695). The automaker also reported year-to-date sales of 94,700, a -3.4% decline compared to the same period in 2020. February was the tenth consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek achieved its best February ever with 10,691 vehicle sales, an increase of 29% compared to February 2020. BRZ sales for February 2021 increased 7.8% compared to the same month in 2020. In addition, 13,482 Forester SUVs were delivered in February, making it the top carline by volume.
Volvo Cars sold a total of 50,795 cars, up 27.8 per cent during the month of February compared with the same month last year. It was the company’s best February sales performance ever. Its Recharge line-up of chargeable models, with a fully electric or plug-in hybrid powertrain, continued to grow in popularity among customers and accounted for 26.6 % of all Volvo cars sold globally in February. In Europe, Recharge cars represented 44 % of the overall sales volume.
Volvo for the first two months of the year had total sales that amounted to 110,383 cars, as the US, Europe and China reported increases. The main factor was an ongoing recovery from the Covid-19 pandemic in China compared to last year, a solid performance in the US and increased sales in Sweden, said Volvo.
In China, Volvo Cars sold 29,243 cars in the first two months of the year, up 160.6% year-on-year, as the company managed to more than recover lost sales due to Covid-19 shutdowns last year. For the month of February, Volvo Cars sold a total of 50,795 cars, up 27.8% compared with the same month last year, and the company’s best February sales performance ever.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
First Look – February 2021 Auto Sales
Hyundai Motor America reported total February sales of 48,333 units, a -9% decrease compared with the company’s record in February 2020. Retail sales were down -2%. Hyundai fleet sales were down -47%, representing 9% of total volume. February 2021 contained two fewer selling days and one fewer selling weekend than last year. On a daily selling rate basis, Hyundai total sales increased 1% and retail sales were up 9%. Retail SUV sales were up 8% and represented 69% of the total retail mix. Year-to-date Hyundai sold 91,727 vehicles compared to 95,757 ytd 2020, off – 4%.
Kia Corporation recorded total global sales of 210,177 units in February 2021, a 7% increase compared to the same month last year.
Kia’s SUV range led the company’s global sales with the Sportage and Seltos SUV models selling 26,790 and 26,619 units each, followed by the Rio subcompact sedan with 18,417 units. Kia Korea sales were 37,583 units, +31% from February 2020. This sharp increase was due to production disruptions that took place last year amid the Covid-19 pandemic, alongside this year’s sales of the Carnival minivan and K5 sedan models. Sales outside of Korea saw a 2.9% rise to 172,594 units, steered by the Sportage and Seltos SUV range, and the Rio sub-compact sedan.
Mazda North American Operations (MNAO) reported total February sales of 26,008 vehicles, a decrease of -8.4%compared to February 2020. Year-to-date sales totaled 51,267 vehicles, a decrease of -1.4%. With 24 selling days in February, compared to 26 the year prior, the company posted an increase of 0.7% on a Daily Selling Rate (DSR) basis.
MNAO Sales Highlights
Mazda Motor de Mexico (MMdM) reported February sales of 4,240 vehicles, a decrease of -9.9% compared to February 2020.
Subaru of America sold 48,300 vehicle sales for February 2021, only a -6.6% decrease compared to a February sales record set in 2020 (51,695). The automaker also reported year-to-date sales of 94,700, a -3.4% decline compared to the same period in 2020. February was the tenth consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek achieved its best February ever with 10,691 vehicle sales, an increase of 29% compared to February 2020. BRZ sales for February 2021 increased 7.8% compared to the same month in 2020. In addition, 13,482 Forester SUVs were delivered in February, making it the top carline by volume.
Volvo Cars sold a total of 50,795 cars, up 27.8 per cent during the month of February compared with the same month last year. It was the company’s best February sales performance ever. Its Recharge line-up of chargeable models, with a fully electric or plug-in hybrid powertrain, continued to grow in popularity among customers and accounted for 26.6 % of all Volvo cars sold globally in February. In Europe, Recharge cars represented 44 % of the overall sales volume.
Volvo for the first two months of the year had total sales that amounted to 110,383 cars, as the US, Europe and China reported increases. The main factor was an ongoing recovery from the Covid-19 pandemic in China compared to last year, a solid performance in the US and increased sales in Sweden, said Volvo.
In China, Volvo Cars sold 29,243 cars in the first two months of the year, up 160.6% year-on-year, as the company managed to more than recover lost sales due to Covid-19 shutdowns last year. For the month of February, Volvo Cars sold a total of 50,795 cars, up 27.8% compared with the same month last year, and the company’s best February sales performance ever.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.