An electric “future” using a gasoline hybrid motor, the technology of the past?
British super-car maker McLaren Automotive has selected InfiniteWorld, a metaverse infrastructure platform that McClaren says enables brands “to create, monetize and drive consumer engagement with digital content,” as its first official metaverse partner.
McLaren said today that it will “offer customers a deeper, more engaged digital experience, including the creation and minting of original NFTs (non-fungible tokens) and digital artwork that will represent McLaren’s luxury supercars and hypercars. Select NFTs may be offered with additional unique benefits, including access to exclusive, buyer-only experiences. All will then be made available on a McLaren marketplace.”
Most recently, McClaren unveiled its all-new high-performance hybrid supercar, the Artura. The Artura is the first McLaren to use McLaren Carbon Lightweight Architecture (MCLA). MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England “using world-first processes and will spearhead the brand’s electrified future.”
McLaren’s first mass-production high-performance hybrid super-car “focuses more than half a century of the company’s racing and road-car experience and expertise into a next-generation super-car that blends ground-breaking technology with McLaren’s dedication to pure driver engagement.”
The Artura’s powertrain is an all-new, 2,993cc twin-turbocharged V6 gasoline engine. With a power output of 577 horsepower, ~200 bhp per liter, and 431 lb. ft. of torque, the dry-sump aluminum V6 engine is compact and lightweight – at just 353 pounds, it weighs 110 lbs. less than a McLaren V8 and is significantly shorter.
Designed to run with a Gasoline Particulate Filter to help emissions performance, the M630 engine has a 120° v-angle, which allows the turbochargers to be positioned within the ‘hot vee.” This delivers further advantages in packaging, as well as contributing to a lower center of gravity. The 120° layout increases engine performance by reducing the pressure losses through the exhaust system and allows for a stiffer crankshaft that enables a rev limit of 8,500 rpm, “maximizing performance and driver engagement.”
Working with the new V6 is the Artura’s compact axial flux E-motor, located within the transmission bell housing. Smaller and more power-dense than a conventional radial flux E-motor, it is capable of generating 94 bhp and 166 lb. ft. with a power density per kilo 33% greater than the system used in the McLaren P1. The instantaneous torque delivery, known in marketing babble as “torque infill,” provides sharp throttle response. Claimed Artura acceleration numbers are: 0-60 mph in 3.0 seconds*, with 0-124 mph in 8.3 seconds* and 0-186 mph 21.5 seconds*. Top speed is limited to 205 mph. *pending final validation
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
McLaren Automotive Tries the Metaverse with InfiniteWorld
An electric “future” using a gasoline hybrid motor, the technology of the past?
British super-car maker McLaren Automotive has selected InfiniteWorld, a metaverse infrastructure platform that McClaren says enables brands “to create, monetize and drive consumer engagement with digital content,” as its first official metaverse partner.
McLaren said today that it will “offer customers a deeper, more engaged digital experience, including the creation and minting of original NFTs (non-fungible tokens) and digital artwork that will represent McLaren’s luxury supercars and hypercars. Select NFTs may be offered with additional unique benefits, including access to exclusive, buyer-only experiences. All will then be made available on a McLaren marketplace.”
Most recently, McClaren unveiled its all-new high-performance hybrid supercar, the Artura. The Artura is the first McLaren to use McLaren Carbon Lightweight Architecture (MCLA). MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England “using world-first processes and will spearhead the brand’s electrified future.”
McLaren’s first mass-production high-performance hybrid super-car “focuses more than half a century of the company’s racing and road-car experience and expertise into a next-generation super-car that blends ground-breaking technology with McLaren’s dedication to pure driver engagement.”
The Artura’s powertrain is an all-new, 2,993cc twin-turbocharged V6 gasoline engine. With a power output of 577 horsepower, ~200 bhp per liter, and 431 lb. ft. of torque, the dry-sump aluminum V6 engine is compact and lightweight – at just 353 pounds, it weighs 110 lbs. less than a McLaren V8 and is significantly shorter.
Designed to run with a Gasoline Particulate Filter to help emissions performance, the M630 engine has a 120° v-angle, which allows the turbochargers to be positioned within the ‘hot vee.” This delivers further advantages in packaging, as well as contributing to a lower center of gravity. The 120° layout increases engine performance by reducing the pressure losses through the exhaust system and allows for a stiffer crankshaft that enables a rev limit of 8,500 rpm, “maximizing performance and driver engagement.”
Working with the new V6 is the Artura’s compact axial flux E-motor, located within the transmission bell housing. Smaller and more power-dense than a conventional radial flux E-motor, it is capable of generating 94 bhp and 166 lb. ft. with a power density per kilo 33% greater than the system used in the McLaren P1. The instantaneous torque delivery, known in marketing babble as “torque infill,” provides sharp throttle response. Claimed Artura acceleration numbers are: 0-60 mph in 3.0 seconds*, with 0-124 mph in 8.3 seconds* and 0-186 mph 21.5 seconds*. Top speed is limited to 205 mph. *pending final validation
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.