Aston Martin Announces Its Sustainability Strategy

Ken Zino of AutoInformed.com on Aston Martin Announces Its Sustainability Strategy In the expanding endurance race of the press releases from automakers saying they are doing something about global warming where automobility is a core problem, Aston Martin released its Racing.Green (sic) sustainability strategy today.

It comes after the sixth report from the UN Intergovernmental Panel on Climate Change (IPCC) released in February made an urgent call to policymakers and corporate objectors that now is the last chance to save humanity and planet earth from the increasingly deadly effects of global warming cause by human activities since the industrial revolution.

Aston said its Environmental, Social and Governance (ESG) strategy will be embedded throughout the luxury sports-car maker and overseen by a dedicated Board-level Sustainability Committee. In short, it addresses climate change with a commitment to the Science Based Targets initiative (SBTi)* Net-Zero Standard, targeting net-zero manufacturing facilities by 2030, and across the company’s entire supply chain by 2039.

While some of the language and actions around climate change from automakers remain vague, perhaps inevitably so, Aston now joins virtually all automakers who have a roadmap to electrification. Aston Martin will sell its first hybrid electric car, in 2024. Its first Battery Electric Vehicle (BEV) is due in 2025. It will have a fully electrified Sport/GT and SUV portfolio by 2030. The question facing all of us even remotely connected to automobility: is this too little too late? (AutoInformed on: Ford Issues 2022 Integrated Sustainability and Financial Report;Honda Motor to Make Sweeping Organizational Changes in April to Survive and Sustain Itself as a Mobility Company;  Mazda “Sustainable Zoom-Zoom 2030.” We’re Not Kidding)

Among the items of Racing.Green, Aston Martin is targeting Net-Zero emissions from its manufacturing facilities by 2030, with a 30% reduction in supply chain emissions from a 2020 baseline. The company has an ambition to achieve Net-Zero emissions across its entire supply chain by 2039.

Aston Martin said it has an “established approach to sustainability and sets bold new targets across all aspects of the business with a focus on tackling climate change, creating a better environment and building a stronger, more diverse, and more inclusive company.”

As part of its Diversity, Equality and Inclusion strategy, Aston is targeting 25% of all leadership roles to be filled by women within the next five years. The Racing.Green. strategy, and progress towards its goals, is overseen by a Board Sustainability Committee chaired by Non-Executive Director Dr. Anne Stevens.

AutoInformed on

* Science Based Targets initiative (SBTi) is the global body enabling businesses to set emissions reduction targets in line with climate science.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
This entry was posted in electric vehicles, global warming and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *