Milestones: Subaru Recycling – 8 Million Pieces of Trash

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Subaru of America, Inc. today announced that the automaker and its dealer retailers have diverted more than eight million pieces of hard-to-recycle trash from landfills across the country through its “Subaru Loves the Earth program.”

During Subaru Loves the Earth month in April, and throughout the year, the automaker works with the global waste management firm TerraCycle® to offer recycling at more than 600 participating Subaru retailer locations nationwide to transform trash into products that benefit their communities. Items collected include disposable cups, lids, straws, snack wrappers, and single-use coffee capsules. Items collected include disposable cups, lids, straws, snack wrappers, and single-use coffee capsules.

“It’s up to all of us to make the world a more sustainable place, and together with our retailers, we’re committed to keeping our environment beautiful and clean now and in the future,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We invite everyone in our communities to join our nationwide recycling effort this April and look for opportunities to recycle with their local, participating Subaru retailer.”

Through the Loves the Earth program, 629 participating Subaru retailers use TerraCycle Zero Waste Boxes™ to collect both store-generated trash from customers and employees, and at some locations, trash that is generated by community-members and brought to participating retailers to be recycled. When boxes are full, they are returned to TerraCycle where the trash is recycled and used to create new items such as benches, picnic tables, playground materials and more. These items are then donated to local organizations throughout the nation.

Additionally, to make service appointments more sustainable, several Subaru retailers also work with TerraCycle to offer service lane recycling, where worn-out vehicle parts such as plastic vehicle waste and cabin air filters are also recycled.

More about the recycling opportunities available through the automaker’s partnership with TerraCycle and find participating retailers – Subaru Free Recycling Program