Click for more information.
Ford Motor said today in Dearborn that the F-150 Lightning will make its global export debut in Norway’s thriving, electric vehicle market. Norwegian customers can also apply to purchase a limited number of so-called special F-150 Lightning Lariat Launch Edition pickups. The Mustang Mach-E, now available in 39 global markets, debuted in Norway during 2021 and is among the top five vehicles in the market. Ford Motor said last year that it is pursuing zero emissions for all vehicle sales in Europe and carbon neutrality of facilities, logistics and suppliers by 2035.
“In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director, Ford Norway.
The Ford Motor projects that EVs will be half of its global vehicle sales volume by 2030 and claims is on track to achieve carbon neutrality no later than 2050. Earlier this year, Ford announced that it will increase production capacity of F-150 Lightning to 150,000 vehicles per year at the Rouge Electric Vehicle Center in Dearborn, Michigan, to meet customer demand. Ford’s EV production for the past couple of years has been hampered by semiconductor and supply chain problems. (autoinformed.com on: Ford Changes Supply Chain and Product Development Execs)
In late May of 2021, CEO Jim Farley introduced the Ford+ plan, calling it the company’s biggest opportunity for growth and value creation since Henry Ford scaled production of the Model T. The formation of two distinct businesses, Ford Blue and Ford Model e, along with the new Ford Pro business, will – it’s hoped -increase growth by 2 million units and ultimately allow Ford to outperform both legacy automakers and new EV competitors. (AutoInformed: Ford Motor Posts Tepid Q4, FY 2021 Financial Results; Ford Motor 2020 Loss $1.3 Billion. Microchip Shortage Looms)
Ford Motor, along with all other global makers, is pursuing complex strategies and elaborate routes while transitioning to electric vehicles. EV demand is accelerating – reinforced and spurred by regulations – in the face of the dire effects of global warming, some of it, if not most, caused by the ongoing use of fossil fuels and what was in effect denial of the negative consequences of the exclusive use of fossil fuels in transportation. Ford’s challenge is to profitably maintain during this transition both a line of EVs from Ford Model e and the so-called Ford Blue internal combustion vehicles that at some point – perhaps near at hand – are doomed, but remain the foundation of the business.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford F-150 Lighting Debuts in Norway in 2024
Click for more information.
Ford Motor said today in Dearborn that the F-150 Lightning will make its global export debut in Norway’s thriving, electric vehicle market. Norwegian customers can also apply to purchase a limited number of so-called special F-150 Lightning Lariat Launch Edition pickups. The Mustang Mach-E, now available in 39 global markets, debuted in Norway during 2021 and is among the top five vehicles in the market. Ford Motor said last year that it is pursuing zero emissions for all vehicle sales in Europe and carbon neutrality of facilities, logistics and suppliers by 2035.
“In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director, Ford Norway.
The Ford Motor projects that EVs will be half of its global vehicle sales volume by 2030 and claims is on track to achieve carbon neutrality no later than 2050. Earlier this year, Ford announced that it will increase production capacity of F-150 Lightning to 150,000 vehicles per year at the Rouge Electric Vehicle Center in Dearborn, Michigan, to meet customer demand. Ford’s EV production for the past couple of years has been hampered by semiconductor and supply chain problems. (autoinformed.com on: Ford Changes Supply Chain and Product Development Execs)
In late May of 2021, CEO Jim Farley introduced the Ford+ plan, calling it the company’s biggest opportunity for growth and value creation since Henry Ford scaled production of the Model T. The formation of two distinct businesses, Ford Blue and Ford Model e, along with the new Ford Pro business, will – it’s hoped -increase growth by 2 million units and ultimately allow Ford to outperform both legacy automakers and new EV competitors. (AutoInformed: Ford Motor Posts Tepid Q4, FY 2021 Financial Results; Ford Motor 2020 Loss $1.3 Billion. Microchip Shortage Looms)
Ford Motor, along with all other global makers, is pursuing complex strategies and elaborate routes while transitioning to electric vehicles. EV demand is accelerating – reinforced and spurred by regulations – in the face of the dire effects of global warming, some of it, if not most, caused by the ongoing use of fossil fuels and what was in effect denial of the negative consequences of the exclusive use of fossil fuels in transportation. Ford’s challenge is to profitably maintain during this transition both a line of EVs from Ford Model e and the so-called Ford Blue internal combustion vehicles that at some point – perhaps near at hand – are doomed, but remain the foundation of the business.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.