GM Names Norm de Greve Chief Marketing Officer

General Motors (NYSE:GM) today named Norm de Greve as senior vice president and chief marketing officer. De Greve, 54, joins GM from CVS Health, where he has served as chief marketing officer since 2015.De Greve’s appointment is effective 31 July 312023. He will report to GM President Mark Reuss.

“Norm is an experienced marketing leader with a proven track record of building brands and supporting business growth in a digital world,” said Reuss. “His broad background, including time spent at Digitas working with GM, is the perfect fit as we continue our technology-driven transformation.

Prior to joining CVS Health, de Greve worked at digital marketing firm Digitas in a variety of positions from 2001-2014, including serving as president of the Boston and Detroit offices, where he spent years working on digital marketing for GM.

De Greve graduated with a bachelor’s degree in economics from Ithaca College and an MBA with honors from the University of Chicago Graduate School of Business.