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Alfa Romeo ranks highest among premium manufacturer websites and Ram ranks highest among mass market manufacturer websites, according to the J.D. Power* 2023 U.S. Manufacturer Website Evaluation StudySM – Summer, released today.
“Website satisfaction can be volatile and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.”
Click to enlarge.
Overall satisfaction with automotive manufacturer websites has been steadily increasing since 2022, Power said. Satisfaction is 724 (on a 1000-point scale) in the premium segment, up 2 points from the 2023 MWES – Winter and up 13 points from the 2022 MWES – Summer. Satisfaction in the mass market segment is 713, up 5 points from the 2023 MWES -Winter and up 8 points from the 2022 MWES – Summer.
Study Rankings
Alfa Romeo ranks highest among premium manufacturer websites with a score of 755. BMW (749) ranks second and Infiniti (745) ranks third.
Ram ranks highest among mass market manufacturer websites with a score of 735. GMC (729) ranks second and Jeep (728) ranks third.
The U.S. Manufacturer Website Evaluation Study, initially released in 1999, is based on responses from 10,202 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months. The study was fielded in April-May 2023. For more information about the U.S. Manufacturer Website Evaluation Study, Click Here. https://www.jdpower.com/business/resource/us-manufacturer-website-evaluation-study
*J.D. Power is a well-respected purveyor of consumer insights, advisory services and data and analytics. A pioneer in the use of so-called big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering industry intelligence on customer interactions with brands and products for more than 50 years.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Alfa Romeo and Dodge Top Maker Website Satisfaction Study
Click to enlarge.
Alfa Romeo ranks highest among premium manufacturer websites and Ram ranks highest among mass market manufacturer websites, according to the J.D. Power* 2023 U.S. Manufacturer Website Evaluation StudySM – Summer, released today.
“Website satisfaction can be volatile and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.”
Click to enlarge.
Overall satisfaction with automotive manufacturer websites has been steadily increasing since 2022, Power said. Satisfaction is 724 (on a 1000-point scale) in the premium segment, up 2 points from the 2023 MWES – Winter and up 13 points from the 2022 MWES – Summer. Satisfaction in the mass market segment is 713, up 5 points from the 2023 MWES -Winter and up 8 points from the 2022 MWES – Summer.
Study Rankings
Alfa Romeo ranks highest among premium manufacturer websites with a score of 755. BMW (749) ranks second and Infiniti (745) ranks third.
Ram ranks highest among mass market manufacturer websites with a score of 735. GMC (729) ranks second and Jeep (728) ranks third.
The U.S. Manufacturer Website Evaluation Study, initially released in 1999, is based on responses from 10,202 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months. The study was fielded in April-May 2023. For more information about the U.S. Manufacturer Website Evaluation Study, Click Here. https://www.jdpower.com/business/resource/us-manufacturer-website-evaluation-study
*J.D. Power is a well-respected purveyor of consumer insights, advisory services and data and analytics. A pioneer in the use of so-called big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering industry intelligence on customer interactions with brands and products for more than 50 years.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.