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Alfa Romeo and Dodge Top Maker Website Satisfaction Study
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Alfa Romeo ranks highest among premium manufacturer websites and Ram ranks highest among mass market manufacturer websites, according to the J.D. Power* 2023 U.S. Manufacturer Website Evaluation StudySM – Summer, released today.
“Website satisfaction can be volatile and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.”
Click to enlarge.
Overall satisfaction with automotive manufacturer websites has been steadily increasing since 2022, Power said. Satisfaction is 724 (on a 1000-point scale) in the premium segment, up 2 points from the 2023 MWES – Winter and up 13 points from the 2022 MWES – Summer. Satisfaction in the mass market segment is 713, up 5 points from the 2023 MWES -Winter and up 8 points from the 2022 MWES – Summer.
Study Rankings
Alfa Romeo ranks highest among premium manufacturer websites with a score of 755. BMW (749) ranks second and Infiniti (745) ranks third.
Ram ranks highest among mass market manufacturer websites with a score of 735. GMC (729) ranks second and Jeep (728) ranks third.
The U.S. Manufacturer Website Evaluation Study, initially released in 1999, is based on responses from 10,202 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months. The study was fielded in April-May 2023. For more information about the U.S. Manufacturer Website Evaluation Study, Click Here. https://www.jdpower.com/business/resource/us-manufacturer-website-evaluation-study
*J.D. Power is a well-respected purveyor of consumer insights, advisory services and data and analytics. A pioneer in the use of so-called big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering industry intelligence on customer interactions with brands and products for more than 50 years.