Annals of Marketing – Audi Electric Mountain Bike

The Audi Electric Mountain Bike Powered by Fantic – eMTB courtesy of and copyright Audi – 6 May 2024 all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing – Audi Electric Mountain Bike

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Audi of America said this morning that it will increase its range of e-mobility products with the launch of a limited-edition enduro-style electric pedal assist mountain bike – dubbed eMTB – powered by Fantic. It becomes available through Audi Genuine Accessories by the summer of 2024. The Audi eMTB has livery said to be inspired by the design of Audi’s electrified Dakar Rally-winning RS Q e-tron racecar. Audi eMTB at ~$9795 comes from a deal with Italian motorcycle and e-bike manufacturer Fantic based upon its XEF 1.9 Factory enduro e-bike.

“The geometry of its lightweight aluminum frame is designed to allow a relaxed riding position so riders can better react to obstacles and terrain. Its mixed 29 in.-front/27.5 in.-rear wheel setup provides the best of both rollover ability and tight cornering agility” Audi said.

There are four levels of electrical assistance at speeds of up to 20 mph – Eco, Tour, Sport and Boost – with estimated battery range of between 12 and 90 miles (20-150 km) depending on terrain, rider weight and amount of assist used. Eco mode is calibrated to deliver maximum efficiency and range with notable electrical assistance, while Tour brings a more significant level of electrical boost. Sport mode is engineered to add powerful assistance for sport cycling, and the most powerful setting – Boost mode – delivers the maximum level of electrical assistance for ascending challenging, hilly routes.

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