Click for more eMTB.
Audi of America said this morning that it will increase its range of e-mobility products with the launch of a limited-edition enduro-style electric pedal assist mountain bike – dubbed eMTB – powered by Fantic. It becomes available through Audi Genuine Accessories by the summer of 2024. The Audi eMTB has livery said to be inspired by the design of Audi’s electrified Dakar Rally-winning RS Q e-tron race car. Audi eMTB at ~$9795 comes from a deal with Italian motorcycle and e-bike manufacturer Fantic based upon its XEF 1.9 Factory enduro e-bike.
“The geometry of its lightweight aluminum frame is designed to allow a relaxed riding position so riders can better react to obstacles and terrain. Its mixed 29 in.-front/27.5 in.-rear wheel setup provides the best of both rollover ability and tight cornering agility,” Audi said.
Audi eMTB has a coil-sprung Öhlins TTX22m.2 rear shock, and an air-sprung Öhlins RXF38 m.2 fork. Shifting for the 1×12 drivetrain are handled by SRAM’s GX rear derailleur and bar-mounted shifter, working across an 11-51-tooth rear cassette. Stopping is by Sunstar Braking’s F.I.R.S.T. calipers and S3 Batfly rotors (220/203mm F/R).
There are four levels of electrical assistance at speeds of up to 20 mph – Eco, Tour, Sport and Boost – with estimated battery range of between 12 and 90 miles (20-150 km) depending on terrain, rider weight and amount of assist used. Eco mode is calibrated to deliver maximum efficiency and range with notable electrical assistance, while Tour brings a more significant level of electrical boost. Sport mode is engineered to add powerful assistance for sport cycling, and the most powerful setting – Boost mode – delivers the maximum level of electrical assistance for ascending challenging, hilly routes.
The 720-Wh, 36-volt lithium-ion battery pack is located wholly within the aluminum frame, supplying power to a Brose S-MAG 250-watt motor, which delivers up to 90 Nm of torque. A small digital display located on the handlebars provides an overview of key data at a glance, including assist level, battery charge status, and speed. When the battery level drops to less than 10%, the charge level indicator flashes in the top right corner of the display.
Customers can register their interest can find additional information on the AudiUSA website through Audi Genuine Accessories. No surprise, Audi is also offering a selection of branded accessories including riding gloves, cycling jerseys and shorts, water bottles and packs, as well as a variety of compatible bike racks to fit some models.
By 2025, Audi says its U.S. model lineup will be at least 30% electrified, including fully electric and plug-in hybrid vehicles. Globally, Audi is promising net CO2 neutrality by 2050.
Annals of Marketing – Audi Electric Mountain Bike
Click for more eMTB.
Audi of America said this morning that it will increase its range of e-mobility products with the launch of a limited-edition enduro-style electric pedal assist mountain bike – dubbed eMTB – powered by Fantic. It becomes available through Audi Genuine Accessories by the summer of 2024. The Audi eMTB has livery said to be inspired by the design of Audi’s electrified Dakar Rally-winning RS Q e-tron race car. Audi eMTB at ~$9795 comes from a deal with Italian motorcycle and e-bike manufacturer Fantic based upon its XEF 1.9 Factory enduro e-bike.
“The geometry of its lightweight aluminum frame is designed to allow a relaxed riding position so riders can better react to obstacles and terrain. Its mixed 29 in.-front/27.5 in.-rear wheel setup provides the best of both rollover ability and tight cornering agility,” Audi said.
Audi eMTB has a coil-sprung Öhlins TTX22m.2 rear shock, and an air-sprung Öhlins RXF38 m.2 fork. Shifting for the 1×12 drivetrain are handled by SRAM’s GX rear derailleur and bar-mounted shifter, working across an 11-51-tooth rear cassette. Stopping is by Sunstar Braking’s F.I.R.S.T. calipers and S3 Batfly rotors (220/203mm F/R).
There are four levels of electrical assistance at speeds of up to 20 mph – Eco, Tour, Sport and Boost – with estimated battery range of between 12 and 90 miles (20-150 km) depending on terrain, rider weight and amount of assist used. Eco mode is calibrated to deliver maximum efficiency and range with notable electrical assistance, while Tour brings a more significant level of electrical boost. Sport mode is engineered to add powerful assistance for sport cycling, and the most powerful setting – Boost mode – delivers the maximum level of electrical assistance for ascending challenging, hilly routes.
The 720-Wh, 36-volt lithium-ion battery pack is located wholly within the aluminum frame, supplying power to a Brose S-MAG 250-watt motor, which delivers up to 90 Nm of torque. A small digital display located on the handlebars provides an overview of key data at a glance, including assist level, battery charge status, and speed. When the battery level drops to less than 10%, the charge level indicator flashes in the top right corner of the display.
Customers can register their interest can find additional information on the AudiUSA website through Audi Genuine Accessories. No surprise, Audi is also offering a selection of branded accessories including riding gloves, cycling jerseys and shorts, water bottles and packs, as well as a variety of compatible bike racks to fit some models.
By 2025, Audi says its U.S. model lineup will be at least 30% electrified, including fully electric and plug-in hybrid vehicles. Globally, Audi is promising net CO2 neutrality by 2050.