Scenes for the commercial were filmed in Texas and in Maine, and include the Chevrolet Bolt, Trax, Equinox, Equinox EV, Traverse, Colorado, Silverado and Silverado HD.

The “Heartbeat of America” revival is part of the brand’s broader America 250 initiative – a yearlong campaign that honors the people, places and values that continue to shape the nation. With more than 115 years in the U.S., and nearly 3,000 dealers across the country, Chevrolet is woven into the fabric of America.
Earlier this year, Chevrolet collaborated with rising country music artist Brooke Lee to reimagine “See the USA in Your Chevrolet” song. That campaign also marked Chevrolet’s third time placing a vehicle on top of Castleton Tower in Moab, UT. This summer, the brand also reintroduced “Baseball, Hotdogs, Apple Pie and Chevrolet” as a social campaign, inviting fans to create and share their own content with the classic characters. Chevrolet also launched a special Stars & Steel edition available across five U.S.-assembled nameplates: Corvette, Silverado EV, Silverado LD, Silverado HD and Colorado. For every Stars & Steel vehicle sold, Chevrolet will donate $250 to nonprofits supporting veterans and military families.