“This acquisition complements our garment and riding-gear business.”
Arctic Cat (Nasdaq: ACAT) today announced that it bought Motorfist, a privately owned company that distributes high-performance technical riding gear. Founded in 2009, Motorfist is based in Idaho Falls and does business in North America, Russia, Sweden, Norway, Finland, Japan, Iceland and Greenland.
Arctic Cat said it would maintain the Motorfist name. Motorfist will continue to operate independently with its current staff in Idaho Falls. Details of the takeover were not disclosed.
Motorfist provides what it says is “head-to-toe array” of apparel products and support accessories, including boots, helmets and gloves.
Arctic Cat markets all-terrain vehicles (ATVs), side-by-sides and snowmobiles under the Arctic Cat brand name, as well as related parts, garments and accessories.
“This acquisition complements our garment and riding-gear business, and is an example of our strategy to grow through small, bolt-on acquisitions,” said Christopher T. Metz, Arctic Cat president and CEO.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
