Automobili Lamborghini Posts Record 2021 Sales

Stephan Winkelmann Chairman and CEO Automobili Lamborghini -2021

Ken Zino of on Automobili Lamborghini Posts Record 2021 Sales

“This record has provided confirmation of four factors for us: the solidity of our strategic plan, our brand’s outstanding international reputation, the competence and passion of our people and the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who have continued to invest alongside us at a challenging, uncertain time.

During 2021 Lamborghini also presented its future electrification strategy. “Direzione Cor Tauri” (“Toward Cor Tauri”) is the plan that will lead the company through the decarbonization of its future models and the Sant’Agata Bolognese site. More than €1.5 billion will be spent over four years, which will see Lamborghini launch its first hybrid production model in 2023 and electrify its entire range by the end of 2024. The aim is cutting CO2 emissions by 50% from 2025 onwards. Subsequently, a fourth fully electric model is due to be added to the range in the second half of the decade. Whether this is fast enough to outpace regulators is an open question.

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