Click to Enlarge.
Today Mercedes-Benz USA (MBUSA) announced the launch of Mercedes-EQ Experience, a training program for dealership and corporate employees “to both deepen knowledge of electric vehicles and create unprecedented pride for Mercedes-EQ, the new sub-brand of electric vehicles.”
The program is hosted in Alabama and will provide a three-day training session designed to educate, and electrify Mercedes-Benz team members nationwide. (AutoInformed: Mercedes-Benz Starting Global E-Learning for Employees)
“To help accelerate our path, we need to ensure that our people are well equipped to bring this vision to life. We hope that everyone who goes through our EQ-Experience will leave feeling fully committed and excited about being part of our journey to become the world’s most desired electric luxury brand,” said Dimitris Psillakis, President and CEO, MBUSA.
“The Mercedes-EQ Experience will provide specific training and education for MB dealership employees. As all OEMs embark on this Electric transformation in the U.S., this program will ensure that Mercedes-Benz dealerships are equipped with a deeper understanding of both Mercedes-Benz strategies and sustainability commitments, and will further build enthusiasm about brand values and culture throughout the network,” MBUSA said.
Mercedes-EQ Experience
- Connect: This first day of training provides an opportunity for participants to meet peers and experience a high-energy instructor-led kickoff.
- Charge Up: The second day of the program consists of four interactive and immersive modules where individuals will partake in a Mercedes-EQ virtual reality learning session about the heritage, technology and future strategies of Mercedes-EQ, a hands-on interactive workshop about EV building block technology and how to address the new electric customer experience, a factory learning session at MBUSI Plant One where Mercedes EQ vehicles are assembled, and finally, a factory learning session in the all new MBUSI Battery Plant.
- Electrify: The third day of training is focused on dynamic driving experiences both on-road and on-track at the world class Barber Motor Park to demonstrate the technologically advanced capabilities of Mercedes-EQ vehicles.
“Our mission for the Mercedes-EQ Experience is to energize each and every team member about our new products and technology and immerse them in our future of electrification and digitization,” said Dianna du Preez, Vice President of Customer Services, MBUSA. “We hope everyone leaves as inspired and excited about our future as we are.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Back to School – E Before Q at MBUSA
Click to Enlarge.
Today Mercedes-Benz USA (MBUSA) announced the launch of Mercedes-EQ Experience, a training program for dealership and corporate employees “to both deepen knowledge of electric vehicles and create unprecedented pride for Mercedes-EQ, the new sub-brand of electric vehicles.”
The program is hosted in Alabama and will provide a three-day training session designed to educate, and electrify Mercedes-Benz team members nationwide. (AutoInformed: Mercedes-Benz Starting Global E-Learning for Employees)
“To help accelerate our path, we need to ensure that our people are well equipped to bring this vision to life. We hope that everyone who goes through our EQ-Experience will leave feeling fully committed and excited about being part of our journey to become the world’s most desired electric luxury brand,” said Dimitris Psillakis, President and CEO, MBUSA.
“The Mercedes-EQ Experience will provide specific training and education for MB dealership employees. As all OEMs embark on this Electric transformation in the U.S., this program will ensure that Mercedes-Benz dealerships are equipped with a deeper understanding of both Mercedes-Benz strategies and sustainability commitments, and will further build enthusiasm about brand values and culture throughout the network,” MBUSA said.
Mercedes-EQ Experience
“Our mission for the Mercedes-EQ Experience is to energize each and every team member about our new products and technology and immerse them in our future of electrification and digitization,” said Dianna du Preez, Vice President of Customer Services, MBUSA. “We hope everyone leaves as inspired and excited about our future as we are.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.