Back to School – E Before Q at MBUSA

Click to Enlarge.

Today Mercedes-Benz USA (MBUSA) announced the launch of Mercedes-EQ Experience, a training program for dealership and corporate employees “to both deepen knowledge of electric vehicles and create unprecedented pride for Mercedes-EQ, the new sub-brand of electric vehicles.”

The program is hosted in Alabama and will provide a three-day training session designed to educate, and electrify Mercedes-Benz team members nationwide. (AutoInformed: Mercedes-Benz Starting Global E-Learning for Employees)

“To help accelerate our path, we need to ensure that our people are well equipped to bring this vision to life. We hope that everyone who goes through our EQ-Experience will leave feeling fully committed and excited about being part of our journey to become the world’s most desired electric luxury brand,” said Dimitris Psillakis, President and CEO, MBUSA.

“The Mercedes-EQ Experience will provide specific training and education for MB dealership employees. As all OEMs embark on this Electric transformation in the U.S., this program  will ensure that Mercedes-Benz dealerships are equipped with a deeper understanding of both Mercedes-Benz strategies and sustainability commitments, and will further build enthusiasm about brand values and culture throughout the network,” MBUSA said.

Mercedes-EQ Experience

1. Connect: This first day of training provides an opportunity for participants to meet peers and experience a high-energy instructor-led kickoff.
2. Charge Up: The second day of the program consists of four interactive and immersive modules where individuals will partake in a Mercedes-EQ virtual reality learning session about the heritage, technology and future strategies of Mercedes-EQ, a hands-on interactive workshop about EV building block technology and how to address the new electric customer experience, a factory learning session at MBUSI Plant One where Mercedes EQ vehicles are assembled, and finally,  a factory learning session in the all new MBUSI Battery Plant.
3. Electrify: The third day of training is focused on dynamic driving experiences both on-road and on-track at the world class Barber Motor Park to demonstrate the technologically advanced capabilities of Mercedes-EQ vehicles.

“Our mission for the Mercedes-EQ Experience is to energize each and every team member about our new products and technology and immerse them in our future of electrification and digitization,” said Dianna du Preez, Vice President of Customer Services, MBUSA. “We hope everyone leaves as inspired and excited about our future as we are.”