Bentley Motors – Chinese Dealers Open With First Flying Spur Deliveries

Not sure there is enough chrome for Chinese tastes.

Bentley Motors has announced that its 40-dealer retail network in China is now fully open, as the country gradually returns to work following the COVID-19 outbreak. Simultaneously, the luxury British marque is starting customer deliveries of the all-new Flying Spur, its luxury Grand Touring sedan, in the country.  (Grand Touring? Bentley Mulliner Bacalar to Debut at Geneva, Bentley Bentayga Hybrid Has 24-Mile Electric Range)

Retailers have also implemented a flexible, online-sales approach to minimize impact during this period. Moreover, Bentley retailers have adopted a number of social-distancing methods to prevent spread of the virus while simultaneously enhancing the quality services.

Bentley claims it has been collaborating closely with its local partners, following rigid guidelines and procedures put in place in line with local regulations to move forward in a safe manner. New measures include extended opening hours to reduce showroom traffic, increased cleaning and protective equipment in place, and digital presentations where possible.

Flying Spur

The all-new Flying Spur in Bentley’s opinion “sets a new benchmark for modern luxury Grand Touring and represents the perfect fusion of performance-orientated agility and exclusive, four-door, limousine-style comfort.”

There are 127 unique exterior paint and interior color split combinations that have been selected so far.

In addition, adorning the Flying Spur for the very first time, the electronically-deployed, hood-mounted Flying B mascot is proving China’s most popular option with more than 50% of customers choosing this logo.

Driver assistance technologies include a Night Vision infra-red camera, Traffic Assist, Blind Sport Warning and a Head-Up Display, while the new model’s Advanced Connectivity services allow drivers to “be more connected than ever before.”

Flying Spur has Electronic All-Wheel Steering, coupled with Active All-Wheel Drive and Bentley Dynamic Ride. Power comes from a version of Bentley’s 6.0-litre, twin-turbocharged W12.

First customer deliveries took place across Europe and the UK in the first quarter of 2020, with deliveries scheduled to begin in Eastern Markets, North America and the rest of Asia later this year.