
The Rent-A-Ride platform will be continuously expanded.
With currently 89 participating rental partners in seven countries, Rent-A-Ride is the largest motorcycle rental platform in Europe. By year end, BMW Motorrad aims to expand it to include more than 100 rental partners in 12 countries. By consistently expanding the rental partners and participating countries, the goal for 2021 is to become the worldwide leader in this segment of motorcycle rental.
At www.rentaride.com customers can reserve a virtually new BMW motorcycle and, if necessary, rider equipment with just a few clicks, to go on a ride with friends or to take a bike out for a thorough test ride. The motorcycles are explained in detail by on site at BMW Motorrad partners and handed over in a relaxed atmosphere. If a long distance journey is currently too hazardous for you, you can rent your dream bike from Rent-A-Ride in a flexible and uncomplicated way and go on a motorcycle discovery tour.
The Rent-A-Ride platform will be continuously expanded in the existing markets of Germany, Finland, France, Italy, Norway, Austria and Thailand. Further RENT A RIDE stations will be available this year in the USA and four other European markets – Netherlands, Belgium, Switzerland, Romania.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
BMW Motorrad Expands Rent-A-Ride
The Rent-A-Ride platform will be continuously expanded.
With currently 89 participating rental partners in seven countries, Rent-A-Ride is the largest motorcycle rental platform in Europe. By year end, BMW Motorrad aims to expand it to include more than 100 rental partners in 12 countries. By consistently expanding the rental partners and participating countries, the goal for 2021 is to become the worldwide leader in this segment of motorcycle rental.
At www.rentaride.com customers can reserve a virtually new BMW motorcycle and, if necessary, rider equipment with just a few clicks, to go on a ride with friends or to take a bike out for a thorough test ride. The motorcycles are explained in detail by on site at BMW Motorrad partners and handed over in a relaxed atmosphere. If a long distance journey is currently too hazardous for you, you can rent your dream bike from Rent-A-Ride in a flexible and uncomplicated way and go on a motorcycle discovery tour.
The Rent-A-Ride platform will be continuously expanded in the existing markets of Germany, Finland, France, Italy, Norway, Austria and Thailand. Further RENT A RIDE stations will be available this year in the USA and four other European markets – Netherlands, Belgium, Switzerland, Romania.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.