Germany remains most important single market with BMW Motorrad the clear leader with a 25% share.
BMW Motorrad in September delivered 9,991 vehicles, up from 9,264 the year prior for a +7.8 % increase in the sales of motorcycles and what it calls ‘maxi scooters.’ As of September, worldwide sales reached a new all-time high of 100,217 units sold, an increase of +7.6 % compared to the previous year at 93,154 units.
These sales numbers are likely now starting to raise the awareness of Japanese motorcycle makers, who remain particular strong in Asia. Honda is on track to sell 10 million motorcycles this year.
“For the first time in the history of BMW Motorrad we have supplied more than 100,000 vehicles to our customers in the first nine months of a year,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing.
BMW Motorrad recorded retail growth in almost all sales regions during the first nine months of the year. Germany remains most important single market with BMW Motorrad the market leader, with 17,068 vehicles sold and a market share of just under 25%. It is followed by the USA, Italy, France and the UK in the ranking of sales.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
