During the second quarter of 2022, BMW brand sales in the U.S. totaled 78,905 vehicles, a decrease of -18.3% from the 94,144 vehicles sold in the record-setting Q2 of 2021. Based on preliminary data, it looks like industry sales will decline ~-20%. (US June Vehicle Sales Forecast is Down on Record Prices)
“We are pleased that demand remains strong, however this quarter was not without its challenges, as our sales were constricted only by the limitations of available inventory,” said Sebastian Mackensen, President and CEO, BMW of North America.
BMW Group Results at a Glance
While supply constraints continued to impact inventory availability, demand for BMW Sports Activity Vehicles and increased allocation from the company’s U.S. plant in Spartanburg, SC led to year-over-year growth of BMW X5 (+15.1%) and BMW X7 (+18.3%) sales, and an overall increase of 4.6% in the light-truck segment vs Q2 2021. In total, sales of BMW’s U.S.-built Sports Activity Vehicles are up 9.8% when compared to the first half of 2021.
Despite single digit day supply, sales of BMW’s newest fully electric vehicles also continue to grow, with nearly 1500 BMW iX Sports Activity Vehicles and more than 1100 BMW i4 Gran Coupe models now on U.S. roads since they first began arriving in late March.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
BMW North America Q2 US Sales: BMW -18.3%, Mini -45%
During the second quarter of 2022, BMW brand sales in the U.S. totaled 78,905 vehicles, a decrease of -18.3% from the 94,144 vehicles sold in the record-setting Q2 of 2021. Based on preliminary data, it looks like industry sales will decline ~-20%. (US June Vehicle Sales Forecast is Down on Record Prices)
“We are pleased that demand remains strong, however this quarter was not without its challenges, as our sales were constricted only by the limitations of available inventory,” said Sebastian Mackensen, President and CEO, BMW of North America.
While supply constraints continued to impact inventory availability, demand for BMW Sports Activity Vehicles and increased allocation from the company’s U.S. plant in Spartanburg, SC led to year-over-year growth of BMW X5 (+15.1%) and BMW X7 (+18.3%) sales, and an overall increase of 4.6% in the light-truck segment vs Q2 2021. In total, sales of BMW’s U.S.-built Sports Activity Vehicles are up 9.8% when compared to the first half of 2021.
Despite single digit day supply, sales of BMW’s newest fully electric vehicles also continue to grow, with nearly 1500 BMW iX Sports Activity Vehicles and more than 1100 BMW i4 Gran Coupe models now on U.S. roads since they first began arriving in late March.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.