Cadillac today said would launch Cadillac House, a marketing exhibit that will be located on the ground floor of the company’s headquarters in New York City. This 12,000 square foot permanent space will open to the public on 2 June 2016. Cadillac said it will serve as a rotating location for events, vehicle exhibitions and partnerships with pioneering organizations, such as the Council of Fashion Designers of America (CFDA) and Visionaire.
Well, the last time AutoInformed checked, Cadillac is in the business of selling vehicles, and not well at that, instead of clothing or art exhibits.The once prominent brand is attempting to lift its image against far stronger ones of Audi BMW, Lexus, Mercedes-Benz and Porsche. Through April U.S. Cadillac sales at 46,869 are off -13.7%. BMW and Mercedes-Benz each sold of 111,000 vehicles.
“Cadillac has built its nearly 114-year history by being at the forefront of automotive design, technology and style,” said Uwe Ellinghaus, Cadillac Chief Marketing Officer. “With Cadillac House, we have an exciting opportunity to bring to life the brand’s unique passion and perspective for beyond the automotive space.”
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
