Chevrolet, Buick, GMC and Cadillac Expand Customer Care Marketing Initiatives With the ‘CLEAN’ Program

General Motors today announced an initiative inviting U.S. dealers to participate in a program using the Centers for Disease Control and Prevention guidelines in the operations of their businesses. Why dealers have not done so already is a mystery to AutoInformed now that even the Republican White House is infested with COVID-19.

Dealers who enroll in the so-called CLEAN program have agreed to follow CDC guidelines and to use Environmental Protection Agency-approved cleansers in connection with the cleaning of their facilities, including high-traffic areas, and the cleaning of new, used and serviced customer vehicles. Dealers who enroll in the program have committed to following the CDC guidelines and practices upon enrollment. They should not inject or drink bleach of course.

“With all of the uncertainty in today’s world, we know that our customers’ expectations have changed and that more will need to be done to meet those expectations,” said Barry Engle, executive vice president and president, GM North America. “

As a result, our engineering, service and sales teams have worked closely with our dealer network to develop a program that follows best practices regarding the delivery of new, used or serviced vehicles,” Engle claimed.

Participating dealers will communicate their enrollment in the CLEAN initiative to customers through point-of-sale materials and other customer messaging. Other programs include online shopping tools such as Shop. Click. Drive., optional home delivery where available and extended connectivity services.

For more information on the Chevrolet, Buick, GMC and Cadillac CLEAN program at participating dealers:

• Chevrolet.com
• Buick.com
• GMC.com
• Cadillac.com