General Motors today announced an initiative inviting U.S. dealers to participate in a program using the Centers for Disease Control and Prevention guidelines in the operations of their businesses. Why dealers have not done so already is a mystery to AutoInformed now that even the Republican White House is infested with COVID-19.
Dealers who enroll in the so-called CLEAN program have agreed to follow CDC guidelines and to use Environmental Protection Agency-approved cleansers in connection with the cleaning of their facilities, including high-traffic areas, and the cleaning of new, used and serviced customer vehicles. Dealers who enroll in the program have committed to following the CDC guidelines and practices upon enrollment. They should not inject or drink bleach of course.
“With all of the uncertainty in today’s world, we know that our customers’ expectations have changed and that more will need to be done to meet those expectations,” said Barry Engle, executive vice president and president, GM North America. “
As a result, our engineering, service and sales teams have worked closely with our dealer network to develop a program that follows best practices regarding the delivery of new, used or serviced vehicles,” Engle claimed.
Participating dealers will communicate their enrollment in the CLEAN initiative to customers through point-of-sale materials and other customer messaging. Other programs include online shopping tools such as Shop. Click. Drive., optional home delivery where available and extended connectivity services.
For more information on the Chevrolet, Buick, GMC and Cadillac CLEAN program at participating dealers:
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Chevrolet, Buick, GMC and Cadillac Expand Customer Care Marketing Initiatives With the ‘CLEAN’ Program
Dealers who enroll in the so-called CLEAN program have agreed to follow CDC guidelines and to use Environmental Protection Agency-approved cleansers in connection with the cleaning of their facilities, including high-traffic areas, and the cleaning of new, used and serviced customer vehicles. Dealers who enroll in the program have committed to following the CDC guidelines and practices upon enrollment. They should not inject or drink bleach of course.
“With all of the uncertainty in today’s world, we know that our customers’ expectations have changed and that more will need to be done to meet those expectations,” said Barry Engle, executive vice president and president, GM North America. “
As a result, our engineering, service and sales teams have worked closely with our dealer network to develop a program that follows best practices regarding the delivery of new, used or serviced vehicles,” Engle claimed.
Participating dealers will communicate their enrollment in the CLEAN initiative to customers through point-of-sale materials and other customer messaging. Other programs include online shopping tools such as Shop. Click. Drive., optional home delivery where available and extended connectivity services.
For more information on the Chevrolet, Buick, GMC and Cadillac CLEAN program at participating dealers:
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.