Tag Archives: Chevrolet

Chevrolet, Buick, GMC and Cadillac Expand Customer Care Marketing Initiatives With the ‘CLEAN’ Program

Dealers who enroll in the so-called CLEAN program have agreed to follow CDC guidelines and to use Environmental Protection Agency-approved cleansers in connection with the cleaning of their facilities, including high-traffic areas, and the cleaning of new, used and serviced customer vehicles. Dealers who enroll in the program have committed to following the CDC guidelines and practices upon enrollment. They should not inject or drink bleach of course. Continue reading

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Honda Fastest in Practice for Chevrolet Detroit Grand Prix

Driving the No. 27 NAPA AUTO PARTS Honda, Rossi navigated the bUmPy street course at Belle Isle Park in 1 minute, 15.1367 seconds (112.595 mph) to record the best lap among the day’s three practice sessions. As an aside, Belle Isle would have reverted to an urban slum garbage dump if not for racing sponsorships and some deft behind the scenes maneuvering by the Penske family. Continue reading

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Three Peat! Corvette Takes Makers’ and Drivers’ Titles in IMSA GT Le Mans at Road Atlanta Season Final

The real stars of the 10-hour race was a clear in class win by the No. 911 Porsche GT Team Porsche 911 RSR and co-drivers Nick Tandy, Patrick Pilet and Frederic Makowiecki. In the ‘luckless but fast category,’ Chip Ganassi racing put in a fast performance only to see the #3 Corvette sister car, the # 4 Corvette C7.R of Oliver Gavin, Tommy Milner and Fassler, hold off (it looked to be legal moves at AutoInformed and the stewards based on provisional results) the No. 67 Ford GT in the final hour to secure a second consecutive championship for the #3. Continue reading

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2017 Tigers or is that Kittens Ready for Home Opener

The home opener at Comerica Park is Friday, when the Tigers take on the Boston Red Sox. Ugh, you might remember a RHP named Porcello, the 2016 American League Cy Young award winner with the Red Sox who we blithely traded. Then there’s Mad Max Scherzer who barbecues batters with a different kind of slider Continue reading

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Alan Batey Named Global Head of Chevrolet

In a convoluted position that likely resulted from GM insider politics and bureaucratic infighting, in his global Chevrolet role, Batey will report to GM Chairman and CEO Dan Akerson; in his U.S. Sales, Service and Marketing role, he will report to Mark Reuss, president, GM North America. Continue reading

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General Motors Global Q1 Sales Increase 3.6%

General Motors posted sales of more than 2.36 million during Q1 of 2013, an increase of 3.6%, in a global auto industry that was up 1.5%, compared with the same period in 2012. Continue reading

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Chevrolet Donates Damaged Vehicles to Train First Responders

Chevrolet is donating 300 cars, crossovers and SUVs rendered unsalable during Hurricane Sandy to help train first responders at Guardian Centers in Perry, Georgia. Continue reading

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Chevrolet Trailblazer SUV Starts Production in Thailand

In the U.S., the body on frame Trailblazer was discontinued after 2009, and replaced by the unit-body Chevrolet Traverse, Buick Enclave, GMC Acadia and Saturn Outlook. Trailblazer is a traditional American truck although it was developed along with the all-new Chevrolet Colorado pickup by GM do Brasil. Continue reading

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Chevrolet and Prince Fielder Give Kids a Pro Baseball Field

Prince, of course, benefited from the Tiger’s family-friendly policy of playing on the Tigers field and taking batting practice and coaching as a kid when his father, Cecil, was tearing the cover off the ball in Detroit. Sort of takes some of the fear out of it when a pitcher is trying to stare you down, if as a kid you’ve been in the cage in a big league park looking at fastballs curves, sliders and brushbacks. Continue reading

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General Motors U.S. April Sales Down 8% in a Growing Market

General Motors Co. (NYSE: GM) today reported April sales of 213,387 vehicles in the United States, a decline of 8% in a month that looks to be running at more than 14 million units on a seasonally adjusted basis, an increase of at least 12%. Buick one again posted a decline, this time -25% at 15,450 vehicles, with the mid-size Regal off -37% at 2,850. The compact and less expensive Verona sold 3,000 sedans. This begs the question whether Buick in particularly, perhaps General Motors overall, has been too aggressive in raising prices to boost profitability. The brands aren’t strong enough and the competition remains formidable. Once again Chrysler posted a 20% sales increase to 141,000 vehicles in April, and my bet is GM and Ford are where the growth is coming from to a large degree. Continue reading

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New Chevrolet Ads with Verlander, Fielder for 2012 Season

As the 2012 major league baseball season begins, Chevrolet is using Justin Verlander and Prince Fielder of the Detroit Tigers in 15-second spots that are a remake of the now classic 1974 “Baseball, Hot Dogs, Apple Pie and Chevrolet” TV ad. Don’t quit your day (and night) baseball jobs, guys… Continue reading

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Chevrolet Picks new JV for Global Advertising Agency

Chevrolet has selected Commonwealth as its new global advertising agency responsible for the development of creative campaigns for all types of Chevrolet ads. The latest marketing move at GM follows the announcement in January that the world’s largest automaker is consolidating all of its media buying under Carat, formerly its European agency of record in what was said to be a highly contested review of the $3 billion General Motors media account. Continue reading

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Camaro COPO Drag Racing Car Ready to Burn Out in 2012

The new COPO Camaro, if it is competitive, should be fastest Camaro ever offered by Chevrolet since current national records for quarter-mile times in these classes are in the nine-second range. The Camaro starting at $89,000 cannot be registered, titled, licensed, or driven on public roads or highways. COPO is specifically offered for off-highway, competitive NHRA use only. Continue reading

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Chevrolet’s All-New 2013 TrailBlazer Debuts in Dubai

The next generation TrailBlazer combines the hauling and towing capability of a body-on-frame SUV with what’s claimed to be the ride comfort and efficiency of a crossover. In other words, it’s a traditional American truck although it was developed along with the all-new Chevrolet Colorado pickup by GM do Brasil. While GM has announced the return of the Colorado to the U.S., but has not confirmed the TrailBlazer will join it, which seems an easy, though potentially cannibalizing, addition to the showrooms. Continue reading

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The Film – Chevy 100, An American Story – Debuts in Detroit

Do not confuse this Chevy 100 infomercial with other serious documentaries sponsored by GM and produced by Ken Burns during his long association with the largest automaker in the U.S. Chevy 100 lacks an organizing theme – other than it’s time to sell more Chevrolets. Instead, Chevy 100 is comprised of sporadic observations along with snapshots of the history of the brand, supplemented with large amounts of quick-cut contemporary footage from collectors clubs and fawning owners. Be forewarned, you will not see the history of Chevrolet, or the history of the automobile in U.S.A. that Chevrolet is such a significant part of, given justice in this treatment. Continue reading

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