Chevrolet announced today at the 2016 Country Music Association Festival that it is expanding its country music ties by teaming up with reigning CMA Entertainer of the Year Luke Bryan. He will work with Chevrolet as a brand ambassador on a variety of projects over the next three years,” including his participation during this year’s CMA Music Festival.
Since the debut of Bryan’s first album in 2007, Luke has placed 15 singles at No. 1 and sold nearly eight million albums with 30 million digital tracks from his five studio albums.
“Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” said Bryan. “If you were a Bryan, you drove a Chevy.
Chevrolet will also be a sponsor of Bryan’s Farm Tour. The 8th Annual Farm Tour is a multi-city publicity event in which Bryan stops in rural areas of the U.S., sets up stages on farmland and performs for thousands of fans. A portion of ticket proceeds are granted for local college scholarships via the Luke Bryan Farm Tour Scholarship, which is awarded to students from farming families within the communities the tour plays.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
