Stagehand Jesse Harrington cleans the Chevrolet exhibit for the 2015 North American International Auto Show in Detroit, Michigan.
Chevrolet today release a sneak peek of its North American International Auto Show, aka NAIAS, with an all-new display with six 20-foot-tall, transparent screens with coordinated LED lighting and music that will tell – actually sell – stories about the brand’s cars, trucks and crossovers. Chapters include highlights of Chevrolet’s dependability, performance, belief in the power of play, available in-vehicle Wi-Fi technology through OnStar 4G LTE.
The center aisle, dubbed Main Street, has the latest Chevrolet models – the Corvette Z06, Trax and Colorado. Main Street leads to the Chevrolet Theater with a, high-resolution 73-foot-long, 20-foot-tall display, and the latest introduction, the Gen 2 of a virtually all-new Chevrolet Volt.
Next to the theater, virtual reality technology will provide a driving experience of crash avoidance technology like available Lane Departure Warning and Forward Collision Alert.
People will also have an opportunity to record a 20-second video with their ideas for a better tomorrow and share their video via Facebook, Twitter, e-mail or text.
The display will also make attendees a part of the experience through social media. Attendees who take photos with My Chevy View in the display can share them through their own social media accounts and may find themselves on the larger-than-life screens.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
