Chinese Ride Hailing Ucar Partners With BitTiger

Ucar, a Chinese ride-hailing and rental company, has opened a research office in Silicon Valley and partnered with online education platform BitTiger to host a coding class competition that offers winners cash prizes and a chance to interview with the company.

It’s all part of a global race to develop a road ready self-driving car where engineering talent is in high demand. Ucar (神州专车) booked approximately 15% of car chauffeur services in China in 2015, and are backed by Alibaba. They are based in Beijing, China and began expanding their research center in Silicon Valley last year by hiring experienced engineers from major Bay Area tech companies.

The research center is part of a larger trend among Chinese companies, including tech giant Baidu, that are creating research outposts in Silicon Valley to gain a competitive talent advantage over domestic rivals.

Ucar, of course, is responding to the huge market opportunity for self-driving cars in China where endless traffic jams can keep city streets gridlocked for days. Principal engineer of the Ucar Silicon Valley research center, Zhong Hua, said that Ucar’s self-driving car technology aims to “minimize traffic related deaths, reduce commute times, and make better use of cars left idly parked most of the day,” all goals that would have a big impact in China’s mega-cities.

BitTiger is a US-based online learning platform for Chinese engineers that gained experience at elite tech companies to share their knowledge with Mandarin-speaking students around the world. These students are eager to gain access to industry experts not otherwise available to those outside of university programs.

The course being launched by Ucar and BitTiger will provide candidates with fundamental knowledge of image recognition and deep learning techniques. Upon completion of the course, students will be challenged to accurately identify pedestrians, cars, and bicycles among images collected by Ucar’s test vehicles. The top three teams that most accurately and consistently identify these target objects will receive cash prizes and an opportunity to interview for a position at the Ucar Silicon Valley research center.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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