Chrysler Group November 2010 U.S. Sales Up 17%

AutoInformed.com

Ram pickup is by far the biggest seller at Chrysler Group with more than 176,000 YTD.

Chrysler Group today reported U.S. sales of 74,152, a 17% increase compared with sales in November 2009 (63,560 units). Year-to-date the Group is at 984,509 units, of which 714,566 are trucks.

November represents the eighth consecutive month of year-over-year sales increases, the Fiat controlled company said in a statement, since Chrysler no longer holds sales press conferences.  

Chrysler Group this year is introducing 16 all-new or significantly- refreshed 2011 models representing 75% of its nameplates. Five of the 16 models are already in dealerships; 11 models will be launched by the end of the year.

While the results are positive for the reorganized company, they heavily rely on the recent resurgence of the U.S. truck market. Only time will tell if the new car models can hold their own in a brutally competitive market.

Jeep Brand sales (24,202 units) increased 58% versus the same month last year (15,339 units). Year-to-date Jeep is up 23%.

Ram Truck Brand sales (19,040 units) increased 67% versus the same month last year (11,409 units). Year-to-date Ram is up 4

The flagship Chrysler brand saw sales decline -23% in November. Year-to-date Chrysler is up 16%.

Dodge was down -12% in November. Year-to-date Dodge is up 20%

Chrysler Group finished the month with a 79-day supply of inventory (243,206 units). U.S. industry sales figures for November are projected at an estimated 12.2 SAAR.

“We are pleased with the sales momentum that has been building this year, and elated now that we are showing off the vehicles that we’ve been talking about,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales.

About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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