Spanish vehicle guides contain the same information as the English guides that are available for each vehicle.
Chrysler Group, the first automaker to eliminate the conventional owner manuals from its vehicles and offer vehicle-information apps in a cost cutting move, will now apparently be the first in the auto industry to offer vehicle-information kits in Spanish for the U.S. market.
New car buyers will have their choice of an English or Spanish language version of the guide. Later this year, they can also access vehicle information online in either language at the Group’s brand websites.
The Spanish vehicle guides contain the same information as the English ones that are currently available for each vehicle. The complete kit includes a brief user guide, tire warranty information, change-of-address cards, and a DVD with the owner manual, warranty information and video demonstrations of systems
“The Hispanic population accounts for more than 50 million people in the U.S.,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
