Corona Marketing – Ford ‘Built to Lend a Hand’

Ford and its U.S. dealers are offering customers who are dealing with their own challenges from the coronavirus six months of payment relief for new-car buyers under the new “Built to Lend a Hand” program.

Under the new program, developed with its dealers, Ford is offering six months of payment relief for eligible new-car customers who finance their purchases through Ford Credit.  Ford will pay for three months and customers can defer for up to three more for a total of six months. The program is for people purchasing 2019 and 2020 model-year vehicles, excluding 2020 Super Duty trucks.

“Our dealers are incredibly connected to their communities,” said Kumar Galhotra, president, Ford North America. “And they’re willing to lend a hand by doing whatever it takes to help our customers in this time of need.”