Economics, Not Disinterest Explains Low Car Sales to Young

AutoInformed.com

Not surprisingly, the largest purchasers of new vehicles, the 55-64 group, also have the lowest unemployment rate.

Disinterest in new cars by young people is a myth that ignores fundamental economics, General Motors Chief Economist Mustafa Mohatarem said at the CAR Management Briefing Seminars in Traverse City, Michigan.

New car affordability, crushing student loan debt and higher operating and insurance costs are delaying young people from buying new vehicles. “It’s not a permanent withdraw from the market, it’s more of a delay,” Mohatarem said.

AutoInformed.com

Disinterest in new cars by young people is hard to prove, but they are buying fewer cars than their generation has in previous economic recoveries, Mustafa Mohatarem said.

However, young people are buying fewer cars than their generation has in previous economic recoveries and have slightly lower rates of holding driver’s licenses.

The problem begins with the jobless recovery that still has not seen the return to employment levels or labor-force participation rates that the U.S. had in 2007. This national tragedy is having a disproportionate effect on the unemployment rates of our younger people. In May, the unemployment rates for 16-24 year olds was 24.5%, for 20-24 year olds, it was 14.2%, and for 25-34, it was 7.2%.

Not surprisingly, the largest purchasers of new vehicles, the 55-64 group, also have the lowest unemployment rate. These people purchase almost 10% of new vehicles (65+ buy 9%) or five times the rate of 16-24 year olds.

Student loans totaling more than $1 trillion dollars or 15% of the debt of people under 35 also hurts auto sales, even with low interest or zero interest rate loans. Mortgages comprise 74% of debt for this group. Auto loans are only 6% of their debt.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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