That’s amore! Learning to love Ram Truck sales.
Chrysler Group, the twice taxpayer bailed-out Michigan-based automaker, today announced that it has changed its company name to FCA US LLC.
The name change, effective immediately, follows the equity market maneuverings of its global parent, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name last October when it listed on the New York Stock Exchange.
The name change to FCA US LLC does not affect the company’s headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands, but it is clear – as it has been for sometime – that Fiat has now swallowed Chrysler whole.
In a statement, FCA US said it continues to build upon the foundations (twice bankrupt) first established by Walter P. Chrysler in 1925, as well as a Fiat heritage that dates from 1899.
FCA US employs more than 77,000 employees worldwide, with 96 % based in North America. FCA US operates 36 manufacturing facilities, including 23 in the United States, six in Canada and seven in Mexico.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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