Ford – $700M to Louisville Plant for 2023 Super Duty Pickup

Ken Zino of AutoInformed.com on Ford - $700M to Louisville Plant for 2023 Super Duty Pickup

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Ford Motor Company said today it is investing $700 million to build the new F-Series Super Duty pickup at the Kentucky Truck plant in Louisville. The all-new 2023 Ford F-Series Super Duty will be revealed tonight at 7:15 p.m. EDT at Churchill Downs and goes on sale next spring. Ford is the largest vehicle producer and one of the largest employers in Kentucky, with more than 12,000 people working at two assembly plants in Louisville. Ford said it employs more than 12,000 people in Kentucky and supports ~120,000 direct and indirect jobs in the state with a state GDP contribution of $11.8 billion. Ford also manufactures Super Duty at its Ohio Assembly Plant.

“UAW Local 862 members are proud to be a part of the F-Series Super Duty’s success both today and tomorrow,” said UAW President Ray Curry. “We celebrate this $700 million investment into Ford’s Kentucky Truck Plant, as it shows that UAW members continue to play an important role in Ford’s future.”

Ford also claims to be the top assembler of vehicles in America. The F-Series pickup generated nearly $40 billion in revenue last year, “more than the global revenue of Coca-Cola and Starbucks. F-Series Super Duty on its own generates more revenue than major companies such as Southwest Airlines, Marriott International or Nordstrom,” according to Ford.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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