Ford Buys Electriphi to Provide Ford Pro Commercial Customers with Charging and Energy Management

Posted on 17 June 2021 by Ken Zino
Ken Zino of AutoInformed.com on Ford Pro Charging and Energy Management

“Bringing Electriphi on board is the last component to complete Ford Pro’s strategy to establish a commanding leadership position in the software…

Ford today announced it is acquiring Electriphi, a California-based provider of charging management and fleet monitoring software for electric vehicles. Electriphi’s people and services will be integrated into Ford Pro – a new global business within Ford for  commercial customers.

“While more commercial vehicle customers are considering all-electric vehicles, charging management remains a hurdle to mass adoption. Ford Pro plans on leveraging its leadership position in the commercial vehicle market, its vehicle offerings and Electriphi’s technology to help customers with this transition,” Ford said in a release. (See AutoInformed on Ford Introduces All-Electric F-150 Lightning Pro – Bring Money)

Ken Zino of AutoInformed.com on Ford Pro Charging and Energy Management“As commercial customers add electric vehicles to their fleets, they want depot charging options to make sure they’re powered up and ready to go to work every day,” said Ford Pro CEO Ted Cannis. “With Electriphi’s existing advanced technology IP in the Ford Pro electric vehicles and services portfolio, we will enhance the experience for commercial customers and be a single-source solution for fleet-depot charging.”

Ford Pro estimates that the depot charging industry will grow to more than 600,000 full-size trucks and vans by 2030. This acquisition supports Pro’s ambitious target to capture over $1 billion of revenue from charging by 2030. “Bringing Electriphi on board is the last component to complete Ford Pro’s strategy to establish a commanding leadership position in the software space and build out our full-service stack to create an always-on relationship with the commercial customer,” said Tannis.

The Electriphi acquisition comes as Ford prepares for the launch of all-electric versions of two of its high-volume commercial vehicles – the Transit van and F-150 pickup. Ford will start shipping E-Transit to customers later this year; F-150 Lightning Pro will be available in spring 2022.

Based in Silicon Valley, Electriphi is tiny at roughly 30 employees. It claims to have developed and deployed a purpose-built electric vehicle fleet and charging management platform that simplifies fleet electrification, saves energy costs, and tracks key operational metrics like real-time status of vehicles, chargers and maintenance services.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to Ford Buys Electriphi to Provide Ford Pro Commercial Customers with Charging and Energy Management

  1. Pingback: Ford Pro Using Lightning EVs in Pilot Farming Study | AutoInformed

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